Supademo vs Tourial in 30 seconds
These two chase the same buyer: a GTM team that wants interactive product demos wired into the funnel. Supademo leads with “Exceptional product demos in minutes, not days.” Tourial pitches “Convert busy buyers faster with micro tours.” Same job, same pipeline goal.
Where they split is how you buy and how far the toolkit reaches. Supademo publishes its prices and lets you sign up yourself, from a real free plan through Scale at $38 per creator a month billed annually, and it keeps shipping: Voiceovers 2.0, a Seismic integration, an MCP server, and Route Hub all landed in 2026. It also does things Tourial simply does not, like AI voiceover in 50+ languages, downloadable MP4 and SCORM, and a written SOP export. Tourial is quote-only and sales-led, with no free plan and no self-serve checkout.
The catch for Tourial runs deeper than pricing. In late 2025 its maker rebranded to Navless and pointed the roadmap at a different product, so the demo tool now reads as maintenance mode, with docs last touched months to years ago. It still has a real edge, deep native CRM and marketing-automation sync plus polished branded Tour Centers, which matters a lot if attribution is your whole game. The full table and pricing are below, plus a third option worth a look, since neither tool hands you a written knowledge base on your own domain.
Four differences that decide it
Both capture a web app from a Chrome extension and both turn it into a clickable, trackable demo you can embed in the funnel. From there, they diverge sharply.
Pricing & access
One publishes a price; the other makes you call sales
Supademo puts its numbers on the page and lets you buy without talking to anyone. There is a genuine free plan, a 14-day no-card trial on paid tiers, and Scale at $38 per creator a month billed annually ($50 monthly). Tourial lists no prices anywhere. Both of its plans, Engage and Scale, route to a “Book a demo” button, there is no free plan, and the only no-cost access is a time-limited trial. For a small team that wants to try before committing, that gap is the whole story.
Roadmap & momentum
Active development versus a de-prioritized product
This one deserves care, not spin. Supademo is clearly in active development: Voiceovers 2.0 with an expressive mode, a Seismic integration, an MCP server, offline demos, and Route Hub all shipped in 2026. Tourial still works and is still sold, but in late 2025 its maker rebranded to Navless and moved its roadmap to a separate AI-answer product. The demo tool now lives under the Navless umbrella with many docs pages last updated six months to two years ago. It is not dead, but choosing it today means betting on a product that is no longer the vendor’s focus.
AI & output breadth
A full AI toolkit against silent click-through tours
Supademo carries the wider toolkit by a distance. It has AI voiceover and voice cloning, translation into 50+ languages, video-to-guide splitting, a written SOP export through Copy Steps, downloadable MP4 up to 4K, and a free SCORM wrapper for your LMS. Tourial produces silent, visual click-through tours: there is no audio narration at all, no translation, and no MP4 export, only a shareable link, an embed, and a downloadable animated GIF. If you need voice, other languages, or a real video file, only one of these two can do it.
Demand-gen depth
Where Tourial genuinely pulls ahead
Credit where it is due: this is Tourial’s real strength. Native bi-directional connectors to HubSpot, Salesforce, Marketo, and Pardot push tour engagement onto lead and contact records, native Tourial Forms feed the CRM or a plain inbox, and Tour Centers group micro tours into bingeable, persona-routed playlists on your own domain. Supademo has serious connectors too, including HubSpot, Salesforce, Marketo, Seismic, and Intercom on Scale, but Tourial was built demand-gen-first, and for a marketing team whose scorecard is pipeline attribution, that focus shows.
Feature-by-feature comparison
Same job, different reach and a very different way to buy. Grouped and side by side.
| Capability | Supademo | Tourial |
|---|---|---|
| Capture | ||
| Browser capture | Yes — free, Chrome + Figma plugin | Yes — Chrome extension |
| Desktop capture | Scale — Mac + Windows apps | No — browser capture only |
| Sensitive data redaction | Scale — Smart blur, auto-redacts | Manual only, HTML-demo mode; 3rd-party extension for screenshots |
| Sandbox / live-HTML demos | Growth — HTML clone + free-explore sandbox | Yes — experimental, older docs |
| Output & AI | ||
| Interactive branching | Scale — conditional branching | Yes — clickzones, jump-to-page |
| Written step-by-step document | Yes — free, Copy Steps + Steps view | No — visual tours only |
| Video / MP4 export (downloadable file) | Yes — 1080p free (watermark), 4K on Scale | No — animated GIF only |
| AI voiceover (audio narration) | Scale — AI voiceovers, 50+ languages | No — silent tours |
| AI voice cloning | Growth | Not available |
| Multi-language translation | Scale — 50+ languages | Not available |
| Video-to-guide import | Yes — free, video splitting | Not available |
| SCORM / LMS package | Yes — free, no account needed | Not available |
| Demand-gen & delivery | ||
| Native CRM / MAP integrations | Scale — HubSpot, Salesforce, Marketo, Seismic, Intercom | HubSpot, Salesforce, Marketo, Pardot |
| Lead-capture forms | Scale — forms & lead capture | Yes — native Tourial Forms to CRM |
| Analytics | Scale — viewer, lead & account tracking | Yes — tour + Tour Center analytics to CRM |
| Branded hub on custom domain | Scale — Showcase Collections | Yes — Tour Centers, white-label CNAME |
| In-app contextual delivery | Yes — free, Demo Hub widget | No — embed or link only |
| MCP / AI-tool access | Scale — Supademo MCP (edits demos) | Not available |
| Import & export | ||
| Import from PDF / DOCX | Not available | No — live capture only |
| PDF / PNG export | Yes — free | Not available |
| HTML file export | Clipboard only (Copy Steps) | Not available |
| Downloadable exports overall | PDF/PNG, MP4/GIF, SCORM, HTML clipboard | GIF + link/embed only |
| Bulk / workspace data export | Enterprise only | No — hosted, no bulk export |
| Pricing & buying | ||
| Free plan | Yes — 5 demos, Demo Hub, 1080p MP4 (watermark) | No — free trial only |
| Entry paid plan (billed monthly) | $50/creator — Scale | Quote-only |
| Entry paid plan (billed annually) | $38/creator — Scale | Quote-only |
| Team / business tier | $350/mo for 5 creators — Growth, annual | Quote-only — Scale, uncapped seats |
| Self-serve purchase | Yes — buy without sales | No — book a demo |
| Free view-only seats | 5 on Scale, unlimited on Growth+ | Seats bundled per plan (5 on Engage) |
| SSO / SAML | Enterprise | Paid add-on — Scale |
Both make interactive demos and both wire engagement into the CRM, so that core job is close. Supademo pulls ahead on nearly everything a buyer touches early: a published price, self-serve signup, a free plan, AI voiceover and translation, downloadable MP4 and SCORM, and a written SOP export Tourial has no answer for. It is also visibly still being built. Tourial wins back real ground on demand-gen depth, with native Pardot and Chili Piper connectors, native lead forms, and persona-routed Tour Centers. The honest caveat is that Tourial is quote-only with no free plan, and its maker has moved on to Navless, so today it reads as maintenance mode. Both leave the same thing on the table: neither hosts a written, searchable knowledge base on your own domain.
Verified against both vendors’ public pricing and documentation, July 2026. Tourial docs now live on docs.navless.ai. Spot something out of date? Tell us and we’ll fix it.
Pricing compared
Every number states its billing interval. Only one of these two publishes numbers at all.
$38/creator/mo
Supademo Scale billed annually — $50/creator/mo billed monthly; free plan available
Quoteonly
Tourial publishes no prices; both plans route to a sales call, and there is no free plan
$19/seat/mo
Guidejar Pro billed monthly — $16/seat/mo billed annually
Bottom line: only one of these two lets you see a price and buy it yourself. Supademo Scale is $38 per creator a month billed annually ($50 monthly), with a free plan to start and unlimited demos on paid tiers. Its HTML and sandbox demos sit higher up on Growth, which is $350 a month for five creators billed annually. Tourial lists no numbers anywhere. Both of its plans route to “Book a demo,” so the real cost is whatever sales quotes you, and there is no free plan, only a trial. If you also want a written knowledge base in the mix, five seats of Guidejar Business is $75 a month billed monthly, or $59 billed annually.
Prices as of July 2026. Supademo bills per creator (view-only seats are free); Tourial pricing is quote-only; Guidejar Business bundles 5 seats.
Where each one genuinely wins
Neither tool is a strictly better version of the other. These are the real, checkable advantages.
Supademo: affordable, self-serve, and still being built
You can read the price, start on a free plan, and buy Scale at $38 per creator a month billed annually without ever talking to sales. On top of that it ships constantly: Voiceovers 2.0, a Seismic integration, an MCP server, offline demos, and Route Hub all arrived in 2026. For a team that wants to evaluate quickly and grow into paid tiers on its own terms, that combination of price transparency and momentum is hard to beat here.
Supademo: AI depth, SCORM, and a free in-app Demo Hub
Supademo has AI voiceover and voice cloning, translation into 50+ languages, and video-to-guide splitting, none of which Tourial offers. It also wraps any demo as a free SCORM 1.2 package for Cornerstone, Docebo, or Moodle with no account required, and its Demo Hub puts searchable in-app guidance inside your own product on the free plan. The honest caveat is that the SCORM wrapper is an iframe pointing back at Supademo, so the module needs live network access to stay working.
Tourial: a deeper demand-gen and attribution stack
Tourial was built marketing-first, and it shows in the plumbing. Native bi-directional connectors to HubSpot, Salesforce, Marketo, and Pardot push tour engagement onto lead records and trigger workflows, native Tourial Forms capture leads into the CRM or a plain inbox, and Chili Piper and Calendly handle scheduling. If your job is measured in pipeline influence and you live inside a marketing-automation platform, this is a genuinely strong stack.
Tourial: branded Tour Centers and live-HTML demos
Tour Centers group multiple micro tours into a bingeable, self-navigated gallery with upfront prompts that route visitors by persona or use case, served white-label on your own domain. It is a polished top-of-funnel conversion surface. Tourial also captures the live DOM to build editable HTML sandbox demos where you can hide, remove, or blur elements, though that mode is flagged experimental and its docs look stale, so verify it fits before you commit.
Which tool is right for you?
Same job, different shape. Honest recommendations based on how your team actually buys and works.
Choose Supademo if
- You want to see a price and sign up yourself, ideally trying a free plan before you spend a cent
- You need AI voiceover, translation into 50+ languages, or a downloadable MP4 that Tourial cannot produce
- You have an LMS mandate and need free SCORM packaging into Cornerstone, Docebo, or Moodle
- You want a tool that is visibly still being built, with new features landing most months
- You want in-app searchable guidance through Demo Hub, which ships on the free plan
Choose Tourial if
- Your scorecard is pipeline attribution and you need deep native HubSpot, Salesforce, Marketo, or Pardot sync
- You want native lead-capture forms feeding the CRM and Chili Piper or Calendly for scheduling
- Branded, persona-routed Tour Centers as a top-of-funnel conversion surface are the core deliverable
- A sales-led, quote-based purchase with no free plan is acceptable to your buying process
- You are comfortable betting on a demo product that is now maintained under the Navless umbrella
Most teams cross-shopping these two should start with Supademo. Pick Tourial when deep CRM attribution is the whole point and the roadmap risk is acceptable.
They compete for the same job, so the choice comes down to access and momentum against demand-gen depth. Supademo is cheaper, self-serve, broader on AI and export, and clearly still being developed. Tourial is stronger on native CRM and marketing-automation wiring, but it is quote-only with no free plan and its maker has pivoted to Navless, so the demo tool reads as maintenance mode. One thing is missing from both: neither publishes your demos as a written, searchable knowledge base on your own domain. That is the gap the third option below fills.
Both of them stop at the same place
Supademo and Tourial both make interactive demos, and both keep your content hosted inside their platform. Neither turns one capture into a written knowledge base you own on your own domain. If a demo is all you need, either tool will serve you. If your support and onboarding content should live somewhere you control, here is the third option.
Guidejar
Guidejar takes one capture and publishes it as a Walkthrough View people click through with hotspots and branching, as a Scroll View written doc that reads like an SOP, or as an MP4 with AI voiceover. The whole library then lives on a searchable, branded help center at your own domain. Prices are public and you buy yourself, from $19 per seat a month billed monthly.
- One capture, published as an interactive walkthrough or a written SOP, chosen per guide
- Searchable branded help center on your own custom domain, with Ask AI
- Export MP4, PDF, HTML, and Markdown, so you own your content instead of renting it
- Guidejar MCP lets an AI agent build your docs library and the team query it from ChatGPT or Claude
Starting at
$19/mo
per seat, billed monthly ($16 billed annually)
vs Supademo $38/creator/mo annualvs Tourial quote-only
Try Guidejar freeAI voiceover from $19
Pick a voice on Pro and clone your own on Business, no jump to a top tier just to narrate
Translate into 30+ languages
From the Pro plan, one click, per-language copies of a guide
Transparent, self-serve pricing
See every price and buy it yourself, no book-a-demo gate to get started
Trusted by teams worldwide
How Guidejar stacks up
The rows that actually separate them, with the third column filled in.
| Capability | Supademo | Tourial | Guidejar |
|---|---|---|---|
| Interactive demo output | Yes — guided + HTML demos | Yes — micro tours | Yes — Walkthrough View, Pro plan |
| Written step-by-step doc output | Yes — Copy Steps / Steps view | No — visual tours only | Yes — Scroll View, both from one capture |
| Branded knowledge base on your domain | Showcase gallery, not an article KB | Tour Centers — demo hub, not a KB | Yes — searchable help center, Plus plan |
| Own & export your content | MP4/PDF/SCORM; no bulk export below Enterprise | GIF + link/embed only, no bulk export | MP4, PDF, HTML, Markdown export |
| AI voiceover + translation | Yes — Scale, 50+ languages | No — silent tours | Voiceover on Pro, translation on Pro, 30+ languages |
| MCP server | Yes — Scale, edits demos | Not available | Plus — an agent authors your docs, the team queries them |
| Sandbox / live-HTML demos | Yes — Growth | Yes — experimental | Not available |
| Pricing & how you buy | $38/creator/mo annual, self-serve | Quote-only, sales-led | $19/seat/mo monthly, self-serve |
Switching to Guidejar
From either tool, most teams finish the move in a few days.
- 1
Export what you have
Supademo is generous per demo: Copy Steps, PDF or PNG, and MP4 or GIF all export self-serve, though bulk workspace export is locked to Enterprise, so you pull demos one at a time. Tourial gives you far less, only a shareable link, an embed code, and a downloadable animated GIF per tour, with no PDF, MP4, or source export at all.
- 2
Import into Guidejar
Turn exported PDFs or existing screenshots into guides with our importer, and use our AI Video-to-Guide Maker on any recording you kept, in just a few clicks. Anything still living only in the old tool takes a couple of minutes to re-capture with our extension or desktop app.
- 3
Publish it properly
Choose Walkthrough View or Scroll View or both per guide, add AI voiceover, translate into 30+ languages, and put the whole library on a branded help center at your own domain.
“Makes it easy to onboard customers and share guides.”
Ahmed EL KAFFAS, Founder
Frequently asked questions
The questions people actually search before picking one of the two.
Something else on your mind? Talk to us
It depends on what you weigh most. Supademo wins on access and breadth: a published price, self-serve signup, a free plan, AI voiceover and translation in 50+ languages, downloadable MP4 and SCORM, and a steady stream of new features in 2026. Tourial wins on demand-gen depth, with native HubSpot, Salesforce, Marketo, and Pardot connectors, native lead forms, and branded Tour Centers. The honest tiebreaker is that Tourial is quote-only with no free plan, and its maker has pivoted to Navless, so the demo tool reads as maintenance mode. For most teams cross-shopping the two, Supademo is the safer, cheaper start.
No on both. Tourial lists no prices anywhere; its two plans, Engage and Scale, both route to a “Book a demo” button, so you only learn the cost by talking to sales. There is no free plan either, only a time-limited free trial. Supademo, by contrast, publishes its prices and offers a genuine free plan plus Scale at $38 per creator a month billed annually. Guidejar is also transparent and self-serve, from $19 per seat a month billed monthly.
Tourial still exists and is still sold at tourial.com, so it is not gone. But in late 2025 the company rebranded to Navless and shifted its focus to a separate AI-answer product, and the demo tool now sits under the Navless umbrella with its docs on docs.navless.ai. Many of those pages were last updated six months to two years ago. The practical read is maintenance mode: choosing Tourial today means betting on a product that is no longer the vendor’s roadmap priority.
No. Tourial produces silent, visual click-through tours, with no AI voiceover and no recorded audio narration anywhere in its docs. For sharing, it offers a link, an embed, and a downloadable animated GIF, but there is no MP4 or video file export. Supademo has AI voiceover and voice cloning plus downloadable MP4 up to 4K, and Guidejar includes AI voiceover on its Pro plan and MP4 export on Plus.
Yes, Supademo has a permanent free plan for one creator. It includes 5 guided interactive demos, 50 4K screen or camera recordings, unlimited demo views, the in-app Demo Hub, and export as PDF, GIF, or 1080p MP4 with a Supademo watermark. It excludes view-only collaborator seats, custom domain and branding, analytics, integrations, AI voiceover, and translation, which start on Scale. Guidejar’s free plan is tighter at 5 guides with browser capture, PDF export, sharing, and embedding, so if a usable free tier matters, Supademo’s is more generous.
Both do, and this is close. Supademo has native connectors to HubSpot, Salesforce, Marketo, Seismic, and Intercom on its Scale plan, syncing viewer engagement as identified leads. Tourial has native bi-directional connectors to HubSpot, Salesforce, Marketo, and Pardot, plus native lead forms and Chili Piper and Calendly scheduling, and this demand-gen plumbing is its strongest area. If Pardot specifically or deep attribution is the requirement, Tourial has the edge.
Yes. Supademo wraps any demo as a SCORM 1.2 package for Cornerstone, Docebo, Moodle, TalentLMS, and others, reporting completion, score, and session time, and the tool is free with no account required. The honest caveat is that it is an iframe wrapper rather than a self-contained package, so the LMS module needs live network access to Supademo to keep working. Tourial has no SCORM or LMS export, and neither does Guidejar.
Neither, in the full sense. Supademo can export a written SOP through Copy Steps and offers Showcase Collections, a themeable demo gallery on a custom domain, but that is a gallery of demos, not a searchable article knowledge base. Tourial’s Tour Centers are branded demo hubs, not a support KB. Guidejar publishes the same capture as both an interactive Walkthrough View and a written Scroll View, then hosts the whole library as a searchable help center at your own domain from the Plus plan, with Ask AI for ticket deflection.
