Supademo vs Storylane in 30 seconds
These two are direct competitors, not opposites. Supademo leads with “The AI demo platform for the full customer journey.” Storylane leads with “Convert buyers to pipeline with demos and AI SDRs.” Both capture a web app, turn it into a clickable guided walkthrough, and both can export the same steps as a written SOP. Same category, same buyer.
What differs is price and purpose. Supademo is the broader toolkit at a lower price. HTML demos start on its Business plan at $249/mo ($199 billed annually), sandbox demos land on Growth, a free SCORM wrapper drops any demo into your LMS, and an in-app Demo Hub plus native HubSpot, Salesforce, Marketo and Seismic connectors start at Scale. Storylane is the premium sales-motion platform. Account Reveal de-anonymizes demo visitors, Hubs act as buyer deal rooms, and A/B testing, Presenter Demos and a Salesforce app all point at pipeline, with a price ladder that climbs to $625 and $1,500 a month to match.
That ladder decides a lot. Supademo’s jump to HTML demos is $249/mo for one creator; Storylane’s is $625 for five seats, both billed monthly, and a custom domain does not arrive until its $1,500 Premium tier, which is where Supademo puts it at Scale. The full table and pricing math are below. There is also a third option worth a look, because neither tool hosts a searchable article help center on your own domain, and neither keeps a guide interactive once you export it.
Four differences that decide it
Both capture from a browser extension and both publish a clickable interactive demo. From there, the price ladder and the reason you bought split them.
Output format
Same shape of output, so this one is close to a tie
Both turn a capture into an interactive, guided demo a viewer clicks through, and both hand you a written version of the same steps. Supademo’s Copy Steps exports every slide as image plus text for an SOP or a how-to article, and a Steps view can render that written guide under the live demo on the same page. Storylane exports as PDF, Word, Markdown or SOP, with an AI-Powered Document Export that cleans up the copy. Treat written output as a tie. The difference is downstream: exported demos on both tools drop their interactivity and become flat images or video.
Price ladder
They start at the same price, then the ladders diverge hard
Entry is a near tie. Supademo Scale is $50/creator/mo billed monthly ($38 annually), Storylane Starter is $50/seat with $40 per extra seat ($40 a month billed yearly). Above that they part ways. To get HTML or DOM-cloned demos, Supademo’s new Business plan charges $249/mo billed monthly ($199 annually) for one creator, plus $50 per extra creator, against Storylane’s $625/mo ($500 annually) for Growth with five seats. Even at five creators, Supademo Business comes to $449/mo. A custom domain is a Scale feature on Supademo but waits for Storylane’s $1,500/mo Premium tier. If you plan to grow into HTML demos and a branded URL, Supademo is materially cheaper to get there.
Demo depth
HTML clones, sandboxes, and where each gates them
DOM-cloned HTML demos let you edit the text and data inside a captured screen and even swap logos, which beats stitched screenshots for a polished sales asset. Both tools do it. Supademo starts HTML demos, with AI data editing, on Business, then adds free-explore Sandbox demos and demo versioning on Growth ($450/mo billed monthly, $350 annually, five creators). Storylane splits them further: the HTML Demo Editor is Growth at $625/mo, but true Sandbox demos sit all the way up on Enterprise. For a team that wants a prospect to roam a cloned product freely, Supademo reaches that at a much lower tier.
Why you bought it
A revenue engine vs a broad, cheaper toolkit
This is the real fork. Storylane is built end to end for sales: Account Reveal de-anonymizes demo visitors with firmographic enrichment (250/mo on Starter up to 10k/mo on Premium), Deal Intelligence tracks pipeline influence, Presenter Demos run live calls, Hubs act as buyer deal rooms, and A/B testing and a Salesforce app round it out. Supademo aims wider for less: a free SCORM wrapper for your LMS, plus a searchable in-app Demo Hub and native HubSpot, Salesforce, Marketo, Seismic and Intercom connectors at the entry paid tier. Both now run an MCP server from the entry paid plan (Supademo Scale, Storylane Starter since August 2026). Pick the revenue engine or the versatile toolkit.
Feature-by-feature comparison
Same job, different price ladders and different reasons to buy. Grouped and side by side.
| Capability | Supademo | Storylane |
|---|---|---|
| Capture & demo types | ||
| Browser capture | Yes — Free | Yes — Free |
| Guided interactive demo | Yes — Free | Yes — Free |
| HTML / DOM-cloned demo | Business — $249/mo ($199 annual) | Growth — $625/mo ($500 annual) |
| Sandbox / free-explore demo | Growth — $450/mo ($350 annual) | Enterprise |
| Blur / redaction | Smart blur auto-redact — Scale | Blur — Free plan |
| Output & editing | ||
| Written step-by-step SOP | Copy Steps as SOP — Free | PDF / Word / Markdown / SOP |
| AI voiceover | Scale plan | Free plan, 1-demo cap |
| Multi-language translation | Scale — 50+ languages | Starter — count not published |
| Downloadable MP4 | Free — 1080p watermark; 4K on Scale | Starter — Download Video |
| GIF export | Yes — Free | Yes — Free |
| Chapters | Free | Starter |
| Dynamic variables / tokens | Scale — Variables & Tokens | Growth — Personalization Tokens |
| Interactive branching | Scale — conditional branching | Guided flows all plans |
| Interactivity survives export | No — flat images or video | No — exports become view-only |
| Import & export | ||
| PDF export | Yes — Free | Included |
| Markdown export | Not available | Included |
| HTML file export | No — clipboard copy only | Not available |
| SCORM / LMS package | Yes — free, no account (iframe wrapper) | Not available |
| Publishing, sales & security | ||
| Hosted branded help center (article KB) | No — Showcase gallery, not an article KB | No — Hubs are deal rooms, not a KB |
| Custom domain | Scale plan | Premium — $1,500/mo |
| Lead-capture forms | Scale plan | Free plan |
| Visitor de-anonymization | CRM lead sync — Scale | Account Reveal — Starter 250/mo to 10k/mo |
| A/B testing of demos | Not available | Growth |
| Native CRM connectors | HubSpot, Salesforce, Marketo, Seismic — Scale | HubSpot & Zapier Starter; Salesforce Premium |
| MCP server (AI tool access) | Scale — edits & publishes demos | Starter — builds & publishes demos |
| SAML SSO | Enterprise | Premium — $1,500/mo |
| Analytics | Scale — advanced viewer insights | Basic Free, advanced Starter |
| Pricing | ||
| Free plan | 5 demos, 1 creator, watermarked, no viewer seats | 1 published demo, AI voiceover, lead capture |
| Entry paid (billed monthly) | $50/creator — Scale | $50/seat — Starter (+$40/seat) |
| Entry paid (billed annually) | $38/creator — Scale | $40/seat — Starter |
| HTML-demo tier (billed monthly) | $249/mo — Business, 1 creator | $625/mo — Growth, 5 seats |
| Custom-domain tier | Scale — from $38/creator | Premium — $1,500/mo, 10 seats |
| Free view-only seats | 5 on Scale, unlimited on Business+ | Free Viewer seats — Starter+ |
| Enterprise | Custom — min 10 creators | Custom |
Both are interactive product-demo tools that also export a written SOP, so those rows are ties. Supademo wins on reach per dollar: HTML demos from $249/mo on Business, sandbox demos on Growth, a free SCORM wrapper, and an in-app Demo Hub and native CRM connectors at Scale. Both now offer free viewer seats and an MCP server for demos. Storylane wins on the sales motion: Account Reveal de-anonymization, buyer deal rooms, A/B testing and a Salesforce app, with AI voiceover reaching all the way down to the free tier. Both leave the same two things on the table: no article-based help center on your own domain, and no way to keep a guide interactive once it is exported.
Verified against both vendors’ public pricing and documentation, re-checked October 2026. Spot something out of date? Tell us and we’ll correct it.
Pricing compared
Every number below states its billing interval. Mixing them is how comparisons mislead.
$50/creator/mo
Supademo Scale billed monthly — $38/creator/mo billed annually
$50/seat/mo
Storylane Starter billed monthly ($40 yearly) — +$40 per extra seat; Growth is $625/mo for 5 seats
$19/seat/mo
Guidejar Pro billed monthly — $16/seat/mo billed annually
Bottom line: the entry price is a coin flip, $50/mo either way. The gap opens up the ladder. HTML demos start at $249/mo on Supademo Business for one creator ($449/mo at five), against $625/mo on Storylane Growth for five seats, all billed monthly, and a branded custom domain is a Scale feature on Supademo but waits for Storylane’s $1,500/mo Premium tier. Both hand out free viewer seats, capped at five on Supademo Scale. Storylane earns its ladder back only if you need the sales-motion stack: Account Reveal, deal rooms, A/B testing and the Salesforce app. Five seats of Guidejar Business is $75/month billed monthly, or $59/month billed annually.
Prices as of October 2026. Supademo Business is $199/mo and Growth $350/mo billed annually; Storylane yearly saves 20% (Starter $40, Growth $500, Premium $1,200 a month). Guidejar Business bundles 5 seats.
Where each one genuinely wins
Neither tool is a strictly better version of the other. These are the real, checkable advantages.
Supademo: SCORM into any LMS, free and account-less
Supademo wraps any demo (or in fact any URL) as a SCORM 1.2 package that reports completion, score and session time to Cornerstone, Docebo, Moodle, TalentLMS and the rest. The generator is free and needs no sign-in. The honest caveat is that it is an iframe wrapper, not a self-contained package, so the LMS module needs live network access to Supademo. Storylane has no SCORM export at all, so for an L&D team with an LMS mandate this is a genuine reason to pick Supademo.
Supademo: more toolkit per dollar at the low end
For a team that wants breadth without a five-figure annual spend, Supademo stretches further. A searchable in-app Demo Hub and native HubSpot, Salesforce, Marketo, Seismic and Intercom connectors start at Scale, HTML demos start at $249/mo on Business, and sandbox demos land on Growth. Storylane gates its equivalents higher: HTML at $625, Salesforce at $1,500, and sandbox on Enterprise.
Storylane: the deepest sales-motion stack
If demos are your revenue engine, Storylane is built for it end to end. Account Reveal de-anonymizes demo visitors with firmographic enrichment, from 250/month on Starter up to 10k/month on Premium. Deal Intelligence tracks pipeline influence, Presenter Demos drive live calls, Hubs act as buyer deal rooms, and A/B testing plus a Salesforce app close the loop. Supademo tracks leads through its CRM connectors, but it has nothing at this depth for a sales or demand-gen team.
Storylane: category authority and AI narration from $0
Storylane is the more established name in demo automation, with 200k+ demos built and a self-reported 4.8 from 1,500+ reviews, plus SOC 2 Type 2 and GDPR compliance. AI voiceovers also sit in the free plan’s AI suite, so you can narrate a demo at no cost, though the free tier publishes only one demo at a time. Supademo puts AI voiceover on Scale, so Storylane is the cheaper way to a narrated first demo.
Which tool is right for you?
Same job, different shape. Honest recommendations based on how your team actually uses demos.
Choose Supademo if
- You want the broadest toolkit for the money, and the $625 and $1,500 tiers on Storylane are out of budget
- You have an LMS mandate and need SCORM packaging, which Storylane cannot do at any price
- You want HTML and free-explore sandbox demos together without jumping to an Enterprise contract
- You want an in-app searchable Demo Hub and native CRM connectors from the entry paid tier
- You want a voice-led AI Demo Agent, sold as prepaid credits on any paid plan
Choose Storylane if
- Demos are a revenue motion and you want visitor de-anonymization feeding your CRM through Account Reveal
- You run A/B-tested demo variants, buyer deal rooms, and Presenter Demos for live sales calls
- You live in Salesforce and want the native app plus Deal Intelligence for pipeline attribution
- You want AI narration on a demo at zero cost, and the one-published-demo free cap is fine to start
- Category authority matters and you can fund the climb to $625 Growth or $1,500 Premium
Cost-conscious teams that want broad demo tooling pick Supademo. Well-funded sales teams that run demos as a pipeline engine pick Storylane.
They compete for the same job, so the choice comes down to budget and motion: Supademo’s cheaper, wider ladder with SCORM and an in-app hub, or Storylane’s premium sales stack with de-anonymization and deal rooms. Neither one hosts a searchable article help center on your own domain, and neither keeps a guide interactive once you export it. That is the gap the third option below fills.
Both of them stop at the same two places
Supademo and Storylane both make interactive demos, and both export a written SOP, so Guidejar is not pitching “we make demos too.” The gap is what neither does: publish one capture as a live interactive walkthrough and a written help article at the same time, host it on a searchable help center at your own domain, and keep it editable rather than a hosted-only asset you cannot fully take with you.
Guidejar
Guidejar takes one capture and publishes it as a Walkthrough View people click through with hotspots and branching, and as a Scroll View written step-by-step doc, both live from the same recording, no rework. The whole library then sits in a searchable, branded help center at your own domain, and exports as MP4, PDF, HTML or Markdown that you own. From $19/seat/mo billed monthly.
- One capture, published as a clickable walkthrough and a written SOP at once, chosen per guide
- Searchable branded help center on your own custom domain, with Ask AI ticket deflection
- MP4 export on the Plus plan, with AI voiceover from the Pro plan and translation into 30+ languages
- Guidejar MCP lets an AI agent build your SOP library and lets the team self-serve answers from it
Starting at
$19/mo
per seat, billed monthly ($16 billed annually)
vs Supademo $50/creator/movs Storylane $50/seat/mo
Try Guidejar freeOwn and export your content
Take guides out as MP4, PDF, HTML or Markdown, instead of a hosted-only demo you cannot fully move
Help center on your domain
Turn one-off guides into a searchable knowledge base with Ask AI, from the Plus plan
Transparent self-serve pricing
Published $19/seat rates, no jump to a $625 or $1,500 tier to unlock the basics
Trusted by teams worldwide
How Guidejar stacks up
The rows that actually separate them, with the third column filled in.
| Capability | Supademo | Storylane | Guidejar |
|---|---|---|---|
| Interactive click-through output | Yes — Free | Yes — Free | Yes — Walkthrough View, all plans |
| Written step-by-step SOP | Copy Steps as SOP — Free | PDF / Word / Markdown / SOP | Scroll View — live alongside the walkthrough |
| HTML / DOM-cloned demos | Business — $249/mo | Growth — $625/mo | No — screenshot & recording capture |
| SCORM / LMS export | Yes — free, no account | Not available | Not available |
| Branded help center on your domain | No — Showcase gallery | No — Hubs are deal rooms | Yes — Plus plan |
| Custom domain | Scale plan | Premium — $1,500/mo | Plus plan |
| AI voiceover entry plan | Scale — $50/creator/mo | Free plan, 1-demo cap | Pro — $19/seat/mo |
| MCP server | Scale — edits & publishes demos | Starter — builds & publishes demos | Plus — builds an SOP library the team queries |
| Entry paid price (billed monthly) | $50/creator — Scale | $50/seat — Starter | $19/seat — Pro |
Switching to Guidejar
From either tool, most teams finish the move in 1–2 weeks.
- 1
Export what you have
Supademo exports Copy Steps as an SOP, PDF/PNG, and MP4 (1080p watermarked on Free, 4K on Scale), but bulk workspace export is Enterprise-only, so most plans export demo by demo. Storylane exports PDF, Word, Markdown, SOP, GIF and MP4, though every export drops the interactivity and becomes view-only.
- 2
Import into Guidejar
Turn those exported PDFs, Markdown docs, or existing screenshots into guides with our AI Video-to-Guide Maker and importer, with no all-time import cap. Anything interactive takes a couple of minutes to re-capture with our extension or desktop app.
- 3
Publish it properly
Choose Walkthrough View or Scroll View or both per guide, add AI voiceover, translate into 30+ languages, and put the whole library on a branded help center at your own domain.
“Exceptional product showing incredible promise.”
Scott, Founder of Zelusports
Frequently asked questions
The questions people actually search before picking one of the two.Something else on your mind? Talk to us
Neither, in the abstract. They compete for the same job, interactive product demos, so it comes down to budget and motion. Supademo is the broader, cheaper toolkit: HTML demos from $249/mo on Business, sandbox demos on Growth, a free SCORM wrapper, and an in-app Demo Hub, native CRM connectors and an MCP server at Scale. Storylane is the premium sales-motion platform: Account Reveal de-anonymization, buyer deal rooms, A/B testing and a Salesforce app, priced up to $625 and $1,500 a month. Neither hosts a searchable article help center on your own domain, which is where Guidejar comes in.
They tie at entry, $50/mo either way (Supademo Scale per creator, Storylane Starter per seat with $40 per extra). Supademo is much cheaper up the ladder: HTML demos are $249/mo on Business for one creator against Storylane’s $625 Growth for five seats, both billed monthly, and a custom domain is a Scale feature on Supademo but waits for Storylane’s $1,500 Premium tier. Both give you free viewer seats, with Supademo capping them at five on Scale. For reference, Guidejar starts at $19/seat/mo billed monthly, with Business bundling five seats for $75/month.
Supademo does; Storylane does not. Supademo has a free SCORM 1.2 wrapper that needs no account and reports completion, score and session time to Cornerstone, Docebo, Moodle and other LMS platforms. The honest caveat is that it is an iframe wrapper rather than a self-contained package, so the module needs live network access to Supademo. Storylane has no SCORM or LMS export in its plan matrix or docs. Guidejar has no SCORM support either, so for a strict LMS mandate Supademo is the pick.
Both can. Supademo’s Copy Steps exports every slide as image plus text for an SOP or a how-to article, and a Steps view can render that written guide beneath the live demo. Storylane exports as PDF, Word, Markdown or SOP, with an AI-Powered Document Export that tidies the copy. So written output is a genuine tie between them. The difference from Guidejar is that Guidejar keeps the same capture live as both an interactive Walkthrough View and a written Scroll View at once, on a help center at your own domain.
Both do, at different price points. Storylane includes AI voiceovers in the free plan’s AI suite, though that tier publishes only one demo at a time, so it is more a way to try narration than to ship at scale. Supademo puts AI voiceovers on Scale ($50/creator/mo, $38 annually) and adds AI voice cloning on Growth, plus translation across 50+ languages. Guidejar includes AI voiceover on its Pro plan at $19/seat/mo, with voice cloning on Business.
A screenshot demo stitches captured images with hotspots and text, which is fast and light. An HTML or DOM-cloned demo copies your app’s actual front end, so the text and data inside a screen stay editable and a prospect can free-explore rather than follow a fixed path. Both tools offer HTML demos, but the gate differs: Supademo starts HTML demos on Business ($249/mo, or $199 billed annually) and sandbox demos on Growth, while Storylane puts the HTML Demo Editor at Growth ($625/mo) and true Sandbox demos on Enterprise.
Not as a searchable article knowledge base. Supademo’s nearest concept is Showcase Collections, a themeable gallery of demos and PDFs behind one URL, and Storylane’s is Hubs, which are buyer deal rooms. Both are collections of demos rather than a CMS of help articles, and neither answers questions from your own content. Guidejar publishes the same capture into a searchable, branded help center at your own domain, with Ask AI ticket deflection on the Business plan.
