Walnut vs Tourial in 30 seconds
These two are direct competitors, not opposites. Walnut leads with “the AI-powered interactive demo platform built for your entire go-to-market.” Tourial leads with “Convert prospects with bingeable journeys.” Both capture your web app, build a clickable demo, and wire lead capture and engagement data into the CRM. Both are also sales-led, quote-based, and have no free plan. Same job, same buyer, same buying friction.
What differs is depth and momentum. Walnut is the enterprise option, and it is actively developed: a real Salesforce app with deal scoring, Walnut Uncover de-anonymizing the accounts watching a demo, Digital Sales Rooms, and a shipped AI engine, priced from a published floor of $575 a month billed annually ($6,900 a year) up to Accelerate at $1,550 a month. Tourial is the lighter, marketing-led option, with deep native HubSpot, Salesforce, Marketo, and Pardot integration and branded Tour Centers served from your own domain at the entry tier. The catch is that its maker rebranded the company to Navless in late 2025 and moved its focus to a separate AI-answer product, so the demo tool now reads as maintenance mode.
That last point matters more than a feature checklist. Buying Tourial today means betting on a product that is no longer its maker’s roadmap priority, even though its CRM integration is real and its Tour Centers are polished. The full table and the pricing detail are below. There is also a third option worth a look, since neither tool turns a demo into a written document, hosts a branded support help center on your own domain, or has an MCP that builds and answers from your docs.
Four differences that decide it
Both capture a web app and publish an interactive demo with hotspots, lead capture, and CRM analytics. From there, they diverge on depth, portability, and how long each will keep shipping.
Pricing & buying model
Both make you call sales, but only one tells you the price
Both are bought through sales, and neither has a free plan, so the difference is how much you can see before the call. Walnut at least publishes a floor: Ignite is $575 a month billed annually, which is $6,900 a year for 3 editor and 3 presenter seats, and Accelerate is $1,550 a month ($18,600 a year), both on an annual commitment, with the Walnut watermark staying until you buy the White-labeling add-on. Tourial publishes no numbers at all. Engage and Scale are both quote-only, there is no free plan (only a trial of unpublished length), and Engage caps you at five seats and three Tour Centers. So both route you to a demo, but Walnut tells you roughly what you are walking into and Tourial does not.
CRM depth & attribution
Deepest attribution vs broadest native marketing-automation
This is where both genuinely compete, and it splits by shape. Walnut goes deepest on attribution: a real Salesforce app launches demos, scores deals, and flags risk from inside the CRM, HubSpot, Marketo, and Pardot carry the same signal across the funnel, and Walnut Uncover de-anonymizes the accounts watching a demo through ZoomInfo, 6sense, Demandbase, and Clearbit. Tourial goes broad on native marketing-automation: bi-directional connectors to HubSpot, Salesforce, Marketo, and Pardot push tour-engagement data onto lead records, fire workflows and Slack alerts, and sync submissions from native Tourial Forms. For pipeline attribution and viewer de-anonymization, Walnut is deeper. For a demand-gen team living in Marketo or Pardot, Tourial’s native connectors have long been one of the strongest in the category.
Output & portability
What you can actually take out of each tool
Neither tool lets you leave with much. Walnut keeps everything hosted: there is no export of a demo as HTML, MP4, PDF, or Markdown, and “Offline demos” download an interactive package for offline playback rather than a portable file, so only guide text comes out via CSV. Tourial is tighter still: its only outputs are a shareable link, an embed code, and a downloadable animated GIF, with no MP4, no PDF, and no written-doc output at all. Neither one produces a standalone written document, so a captured flow lives on the vendor’s servers and cannot be hosted elsewhere without rebuilding it.
The roadmap question
Actively developed vs a product its maker stepped back from
The clearest long-term difference is momentum. Walnut ships aggressively: StoryCapture AI builds a demo from a live click-through, AI Mode edits any element from a prompt, InsightsAI answers questions about your analytics, and text-to-speech narration is on every plan. It is a broad, shipped toolset, not a roadmap. Tourial has stepped back: in late 2025 its maker rebranded the company to Navless and moved its focus to a separate AI-answer product. The demo tool still ships and still sells at tourial.com, and its CRM integration remains strong, but many of its docs have not been touched in a year or more, and the live-HTML sandbox is still flagged experimental. It is not dead, but a buyer choosing Tourial today is betting on a product that is no longer its maker’s priority.
Feature-by-feature comparison
Same job, different depth and different momentum. Grouped and side by side.
| Capability | Walnut | Tourial |
|---|---|---|
| Building the demo | ||
| Browser capture | Yes — HTML capture, Chrome extension | Yes — Chrome extension |
| Desktop capture | No — browser-tab video only | No — browser only |
| Interactive branching & hotspots | Yes — guided demos & playlists | Yes — clickzones & hotspots |
| Sandbox / live-environment demos | Accelerate / add-on | Experimental HTML demos |
| Sensitive-data blur | Manual — editable HTML | Manual, in HTML-demo mode |
| AI voiceover narration | Yes — text-to-speech, all plans | No — silent tours |
| Multi-language translation | Built-in; 243 languages on Scale | Not available |
| Output & export | ||
| Written step-by-step document | No — text lives inside the demo | No — visual tours only |
| Downloadable MP4 file | No — offline package, not a file | No — GIF only |
| Animated GIF export | Not available | Included |
| PDF / Markdown export | Not available | Not available |
| Offline / downloadable demo | Offline demos — Accelerate / add-on | Not available |
| Publishing, sales & security | ||
| Hosted branded help center (support KB) | No help center product | No — Tour Centers are demo hubs |
| Branded demo hub on your domain | White-labeling add-on / Accelerate | Tour Centers — from the Engage tier |
| Custom domain | White-labeling add-on / Accelerate | Yes — white-label CNAME |
| Native CRM / MAP connectors | Salesforce app, HubSpot, Marketo, Pardot | HubSpot, Salesforce, Marketo, Pardot — native |
| Viewer de-anonymization | Walnut Uncover — 4 data providers | No — engagement data only |
| Digital sales rooms / deal rooms | Scale / add-on | No — Tour Centers are demo hubs |
| Lead-capture forms | Yes — Ignite | Yes — Tourial Forms |
| Analytics | Strong — InsightsAI, deal analytics | Tour & Tour Center analytics + CRM sync |
| MCP server (AI authoring) | No — Demos API reads analytics | Not available |
| SAML SSO | Accelerate / add-on | Paid add-on — Scale tier |
| Pricing & terms | ||
| Free plan | None — no free plan or trial | None — free trial only |
| Public pricing | Partial — Ignite & Accelerate listed | No — quote-only |
| Entry paid plan | $575/mo — Ignite, billed annually | Quote-only — no public price |
| Mid / team tier | $1,550/mo — Accelerate ($18,600/yr) | Scale — quote, uncapped seats |
| Billing | Annual commitment only | Quote-based |
| Self-serve checkout | No — book a demo | No — book a demo |
| Seat model | Bundled — 3+3 (Ignite), 6+6 (Accelerate) | Engage 5 seats, 3 Tour Centers; Scale uncapped |
Both build interactive product demos, both are sales-led with no free plan, and both keep your content hosted. Walnut wins on depth and momentum: a real Salesforce app with deal scoring, Walnut Uncover de-anonymizing viewers across four data providers, Digital Sales Rooms, AI voiceover and translation, and an actively shipped AI engine. Tourial wins on branded Tour Centers served from your own domain at the entry tier, and it has long been one of the strongest tools for native HubSpot, Salesforce, Marketo, and Pardot integration. The honest caveat over Tourial is that its maker rebranded to Navless in late 2025 and the demo tool is in maintenance. Both leave the same things on the table: no written document output, no branded support help center on your own domain, and no authoring MCP.
Verified against Walnut’s public pricing page and Tourial’s pricing page and docs (docs.navless.ai), July 2026. Spot something out of date? Tell us and we’ll correct it.
Pricing compared
Both make you talk to sales. Every number below states its billing interval.
$6,900/year
Walnut Ignite billed annually, its cheapest tier — 3 editor + 3 presenter seats; no free plan or trial
Quoteonly
Tourial publishes no prices; Engage and Scale both route to book-a-demo, and there is no free plan
$19/seat/mo
Guidejar Pro billed monthly ($16 annually); Business bundles 5 seats for $75/mo
Bottom line: both are enterprise sales-led, so neither has a self-serve checkout, but Walnut at least publishes a floor and Tourial publishes nothing. Walnut lists Ignite at $575 a month billed annually ($6,900 a year, 3 editor seats) up to Accelerate at $1,550 a month ($18,600 a year), with the watermark on until you buy White-labeling, and the sandbox demos, SSO, and Walnut Uncover on Accelerate, Scale, or paid add-ons. Tourial publishes no numbers at all: Engage and Scale are both quote-only, Engage caps you at five seats and three Tour Centers, and SSO is a paid add-on even on Scale. For comparison, five seats of Guidejar Business is $75 a month flat (about $900 a year), and Guidejar Pro starts at $19 a seat with a price you can read without a sales call.
Prices as of July 2026. Walnut is annual-commitment only (Ignite $575/mo, Accelerate $1,550/mo, Scale custom). Tourial does not publish prices. Guidejar prices are standing monthly rates; Business bundles 5 seats.
Where each one genuinely wins
Neither tool is a strictly better version of the other. These are the real, checkable advantages.
Walnut: demo-to-pipeline attribution and Walnut Uncover
Walnut ties demo engagement straight to revenue in a way built for enterprise sales. Its Salesforce app launches demos, scores deals, and flags risk from inside the CRM, with HubSpot, Marketo, and Pardot carrying the same signal across the funnel. Walnut Uncover de-anonymizes the accounts watching a demo through ZoomInfo, 6sense, Demandbase, and Clearbit. Tourial pushes tour-engagement data into a CRM too, but it does not de-anonymize viewers or score deals. If demo-sourced pipeline is the number your team reports on, Walnut is built for it end to end.
Walnut: enterprise trust, Sales Rooms, and active development
Walnut is bought by large orgs standardizing demos across global teams, and it is built for that. SOC 2, SSO and SCIM, role and permission controls, a dedicated CSM, and professional-services hours make it a comfortable procurement, with Adobe, Cisco, NetApp, and Maersk on the customer list. It also packages the buyer journey with Digital Sales Rooms and Sales and Customer Hub Playlists, and it keeps shipping: StoryCapture AI, AI Mode, and InsightsAI are live features, not a roadmap. Set against a tool in maintenance mode, that momentum is itself a reason to pick Walnut.
Tourial: deep native CRM and marketing-automation integration
Tourial is a strong demand-gen fit. Native, bi-directional connectors to HubSpot, Salesforce, Marketo, and Pardot push tour-engagement data straight onto lead and contact records, fire workflows and Slack alerts, and sync submissions from native Tourial Forms. This has long been one of the deepest marketing-automation integrations among demo tools, and for a RevOps or demand-gen team whose attribution runs through Marketo or Pardot, it is a real advantage, even set against Walnut’s deeper Salesforce attribution.
Tourial: branded Tour Centers on your own domain
Tour Centers group multiple micro tours into a hosted, white-labeled gallery with upfront prompts that route visitors by persona or use case, served from your own domain on the entry Engage tier. Walnut’s custom domain and watermark removal ride on the White-labeling add-on or the Accelerate tier, so Tourial gives you a polished, branded, ABM-friendly hub much earlier in the ladder. As a top-of-funnel conversion surface, it is one of Tourial’s cleanest wins.
Which tool is right for you?
Same job, different shape. Honest recommendations based on your depth needs and your appetite for risk.
Choose Walnut if
- Demo engagement has to flow into Salesforce with deal scoring, risk flags, and CRM attribution behind it
- Walnut Uncover de-anonymizing the accounts watching your demos across ZoomInfo, 6sense, Demandbase, and Clearbit is on your list
- You run a sales-led motion that needs Digital Sales Rooms and Playlists across the full buyer journey
- You want a tool that is actively developed, with a mature, shipped AI demo engine
- A $6,900-plus annual commitment fits a team already bought in on enterprise demo automation
Choose Tourial if
- Your demos have to feed HubSpot, Salesforce, Marketo, or Pardot natively for engagement scoring and attribution
- You want a branded Tour Center hub on your own domain early, without paying for a top tier
- A sales-led, quote-based purchase with hands-on CSM support suits how your team buys
- Native Tourial Forms and per-tour CRM sync sit at the center of your demand-gen reporting
- You are comfortable that its maker has pivoted to Navless and the demo tool is in maintenance mode
Enterprise revenue teams that want attribution and momentum pick Walnut. Marketing teams deep in a CRM stack who want a branded hub early lean Tourial, eyes open on the Navless pivot.
They compete for the same go-to-market demo job, so the choice comes down to depth, momentum, and how you buy. Walnut is the pick when CRM attribution, Walnut Uncover, Digital Sales Rooms, and enterprise procurement are hard requirements, and a $6,900-plus annual commitment is fine for a tool that keeps shipping. Tourial is the pick when native Marketo or Pardot integration and a branded Tour Center on your own domain matter most, and you accept that its maker has stepped back to build Navless. One caveat sits over both: neither turns a capture into a written document, neither hosts a branded support help center on your own domain, and neither has an authoring MCP. That is the gap the third option below fills.
Both of them stop at the same three places
Neither turns a capture into a written document, neither hosts a branded support help center on your own domain, and neither has an authoring MCP. Both are sales-led and keep your content locked to a hosted link. If your demos only ever live as embeds for prospects, either tool can do that. If you also want them to work as documentation your whole team can find and self-serve, here is a third option built for exactly that.
Guidejar
Guidejar takes one capture and publishes it two ways at once: an interactive Walkthrough View people click through with hotspots and branching, and a written Scroll View doc that reads like an SOP, chosen per guide. The whole library then lives in a searchable, branded help center at your own domain, and you can export MP4, PDF, HTML, and Markdown to keep. Pricing is public and per seat, from $19 a seat billed monthly, bought with a card and no sales call.
- One capture, published as an interactive walkthrough and a written doc, chosen per guide
- Searchable branded help center on your own custom domain, with Ask AI, which neither Walnut nor Tourial has
- Guidejar MCP builds an SOP library from your docs and answers team questions in ChatGPT and Claude, from the Plus plan
- Transparent self-serve pricing from $19 a seat, no annual lock-in and no book-a-demo gate
Starting at
$19/mo
per seat, billed monthly ($16 billed annually), self-serve
vs Walnut $575/mo, annual onlyvs Tourial quote-only
Try GuidejarOwn and export your content
Download as MP4, PDF, HTML, or Markdown, instead of a hosted-only link you cannot take with you
A branded help center from $25
Put the whole library on your own domain on Plus, with Ask AI answering from your content on Business
Translate into 30+ languages
One click from the Pro plan, not an enterprise tier or a metered add-on
Trusted by teams worldwide
How Guidejar stacks up
The rows that actually separate them, with the third column filled in.
| Capability | Walnut | Tourial | Guidejar |
|---|---|---|---|
| Interactive demo output | Yes — HTML demos | Yes — micro tours | Yes — Walkthrough View, Pro plan |
| Written step-by-step doc | No — text lives in the demo | No — visual tours only | Yes — Scroll View, live and hosted |
| Downloadable MP4 export | No — offline package, not a file | No — GIF only | Yes — Plus plan |
| Branded help center on your domain | No help center product | No — Tour Centers are demo hubs | Yes — Plus plan |
| Viewer de-anonymization | Walnut Uncover — 4 data providers | No — engagement data only | Not available |
| Native CRM / MAP connectors | Salesforce app + Marketo & Pardot | HubSpot, Salesforce, Marketo, Pardot — native | Embed & paste, not native OAuth |
| MCP server (AI authoring) | No — Demos API reads analytics | Not available | Yes — Plus plan |
| Pricing you can read | Partial — floor listed, annual only | No — quote-only | Yes — public, from $19/seat |
Switching to Guidejar
From either tool, most teams finish the move in 1–2 weeks.
- 1
Export what you have
Walnut travels light: there is no export of a demo as HTML, MP4, PDF, or Markdown, only guide text via CSV, so most of the library needs re-capturing. Tourial gives you even less, a shareable link, an embed code, and an animated GIF per tour, with no source files and no bulk export, so its tours have to be rebuilt too.
- 2
Import into Guidejar
Turn exported PDFs, Markdown docs, or existing screenshots into guides with our importer, with no all-time import cap. Anything interactive takes a couple of minutes to re-capture with our extension or desktop app, so the size of your old library is not a wall.
- 3
Publish it properly
Choose Walkthrough View or Scroll View or both per guide, add AI voiceover, translate into 30+ languages, and put the whole library on a branded help center at your own domain.
“My first capture, I was in love with this app.”
Michelle Thompson, Owner
Frequently asked questions
The questions people actually search before picking one of the two.
Something else on your mind? Talk to us
Neither, in the abstract. They compete for the same job of interactive product demos for go-to-market teams, so it comes down to depth, momentum, and how you buy. Walnut is the enterprise pick: a real Salesforce app with deal scoring, Walnut Uncover de-anonymizing viewers across four data providers, Digital Sales Rooms, AI voiceover and translation, and an actively shipped AI engine, priced from $6,900 a year with no free plan. Tourial is the marketing-led pick: deep native HubSpot, Salesforce, Marketo, and Pardot integration and a branded Tour Center hub on your own domain from the entry tier, though it is quote-only and its maker rebranded to Navless in late 2025. Neither hosts a branded help center on your own domain, which is where Guidejar comes in.
Walnut publishes a floor; Tourial publishes nothing. Walnut lists Ignite at $575/mo ($6,900/yr) for 3 editor and 3 presenter seats, Accelerate at $1,550/mo ($18,600/yr), and Scale as a custom quote, all billed annually with add-ons like White-labeling and SSO on top. Tourial publishes no prices at all: Engage and Scale are both quote-only with a “Book a Demo” button, there is no free plan, and Engage is capped at five seats and three Tour Centers. Both are sales-led, so neither has a self-serve checkout. Guidejar Pro is $19 a seat billed monthly, with Business bundling five seats for $75 a month, and the price is on the page.
Neither has a free plan. Walnut has no free plan and no free trial: every plan CTA is “Book a demo,” and the cheapest tier, Ignite, is $575 a month billed annually ($6,900 a year) with the Walnut watermark on until you buy the White-labeling add-on. Tourial has no free plan either, only a free trial of unpublished length, and both its plans route to sales. Guidejar has a free plan (5 guides, 1 user) and a $19 Pro plan you can buy with a card and pay for month to month.
It still ships and still sells at tourial.com, but the company behind it rebranded to Navless in late 2025 and moved its focus to a separate AI-answer product. The demo tool’s docs now live on docs.navless.ai, many pages have not been updated in a year or more, and the live-HTML sandbox is still flagged experimental. It is not dead, and its CRM integration is genuinely strong, but a buyer choosing Tourial today should know the demo tool is no longer its maker’s roadmap priority. Walnut, by contrast, is still actively developed.
Both do, at different depths. Walnut runs a genuine Salesforce app that launches demos, scores deals, and flags risk from inside the CRM, plus HubSpot, Marketo, and Pardot connectors, and Walnut Uncover de-anonymizes viewers through ZoomInfo, 6sense, Demandbase, and Clearbit. Tourial ships native, bi-directional connectors to HubSpot, Salesforce, Marketo, and Pardot that push tour-engagement data onto lead records and sync form submissions, long one of the strongest marketing-automation integrations among demo tools. Walnut is deeper on attribution and de-anonymization; Tourial is the cleaner native fit for a Marketo or Pardot shop. Guidejar’s own integrations are embed-and-paste, not native OAuth connectors, so if deep CRM sync is the requirement, one of these two is the pick.
Barely, from either. Walnut has no export of a demo as HTML, MP4, PDF, or Markdown; “Offline demos” download an interactive package for offline playback, not a portable file, and only guide text comes out via CSV. Tourial exports only a shareable link, an embed code, and a downloadable animated GIF per tour, so there is no MP4 and no PDF. Neither produces a written document. Guidejar exports MP4 on Plus, plus PDF, HTML, and Markdown, and its Scroll View is a live hosted written version of a guide rather than just a static file.
No, on all three. Neither hosts a branded, searchable support help center or article knowledge base on your own domain: Walnut is outward-facing sales tooling with no help-center product, and Tourial’s Tour Centers are branded demo galleries, not a how-to KB. Neither produces a standalone written document from a capture. And neither has an authoring MCP: Walnut’s “Demos API/MCP” exposes demo-engagement data for reporting, not a way for an AI agent to build content, and Tourial has none at all. Guidejar publishes the same capture as an interactive Walkthrough View and a written Scroll View, hosts the library on a branded help center at your own domain from Plus, and its MCP builds an SOP library from your docs and answers team questions in ChatGPT and Claude.
