Comparison · Updated July 2026

Guidejar vs Walnut

Walnut builds personalized interactive demos for enterprise go-to-market teams, and it is priced for them: no free plan, no free trial, and a floor of $575 a month billed annually. Guidejar builds the same clickable demos from $19 a seat, billed monthly, with a free plan to start on and no watermark from Pro. Walnut is the stronger pick when CRM pipeline attribution and deal rooms are the job, and we say so below.

The short version

Guidejar vs Walnut in 30 seconds

Walnut is a serious interactive-demo platform for the enterprise. Its Chrome extension captures your web app as editable HTML, then StoryCapture AI and AI Mode help you personalize a clickable demo for each prospect. Where it pulls ahead is everything wrapped around the demo: a real Salesforce app, HubSpot and Marketo connectors, Walnut Uncover to de-anonymize the accounts watching, Digital Sales Rooms, and SOC 2 with SSO and SCIM. If your job is a sales-led demo motion wired into the CRM, it is very good at that job.

The friction is the price and how you buy it. Walnut has no free plan and no free trial, so every path in runs through a sales call. The cheapest usable tier is Ignite at $575 a month billed annually, which is $6,900 a year for 3 editor and 3 presenter seats, and the Walnut watermark stays on your demos until you buy the White-labeling add-on. There is no way to publish a demo, or even evaluate one, without committing.

Guidejar builds the same interactive demos from $19 a seat, month to month, with a free plan to start on and the watermark gone from the $19 Pro plan. The same capture also publishes as a written guide, and the finished library lives in a branded, searchable help center on your own domain, which Walnut has no product for at any tier. The full feature table and the pricing math are below, and where Walnut is the better buy, we say so.

Why teams switch

Four reasons demo teams pick Guidejar over Walnut

Both tools turn a captured flow into a clickable interactive demo. Guidejar does that job for a fraction of the price, lets you start for free, and gives the demos a home once they exist.

  1. Price & access

    Start free, then pay $19 instead of $6,900 a year

    Guidejar has a free plan and a $19 Pro plan you can buy with a card and cancel any month. Walnut has neither a free plan nor a free trial, so the only way to try it is to book a demo. Its cheapest tier, Ignite, is $575 a month billed annually, which locks you into $6,900 a year for 3 editor seats before you have shipped a single demo. For a small team that gap is the whole decision.

    See Guidejar pricing
  2. No watermark, no top-tier tax

    Your brand on the demo, and translation, without climbing tiers

    On Walnut Ignite the Walnut watermark stays on every demo unless you pay for the White-labeling add-on, and translation into its full 243-language set is a Scale-tier feature. Guidejar removes its watermark on the $19 Pro plan and includes AI voiceover plus translation into 30+ languages there too. Voice cloning is on Business if you want the narration in your own voice. The things Walnut treats as add-ons or top-tier upgrades are just part of the entry plan here.

    See AI translation
  3. Help center

    Somewhere for the finished demos to live

    A Walnut demo is shared by link, embed or a downloadable offline package, and that is the whole distribution story. There is no hosted help center or knowledge base anywhere in its lineup. Guidejar publishes the whole library to a searchable, branded help center at help.yourcompany.com, with Ask AI answering from your own content on Business. So the demos you build for prospects become the same self-serve site your support and onboarding teams point customers to, rather than a pile of links to track.

    Explore the help center
  4. One capture, two views

    The same demo is also a written SOP

    Walnut’s guide text lives inside the interactive demo. There is no standalone written article, no PDF or Markdown document, and no Scroll-View equivalent to hand someone who would rather read than click. Guidejar renders one capture as a clickable Walkthrough View, a written Scroll View, or both, each with its own customization. So a product demo and an onboarding doc are the same piece of work rather than two tools and two subscriptions.

The full breakdown

Feature-by-feature comparison

Side by side on the demo job first: capture, interactivity, AI, and terms. Written output, publishing and the help center follow.

Feature comparison between Guidejar and Walnut, grouped by capability
CapabilityGuidejarWalnut
Building the demo
Browser captureYes — free planYes — HTML capture via Chrome extension
Desktop capture (non-browser apps)Plus planNo — browser-tab video only
Interactive branchingPro planYes — guided demos & playlists
ChaptersPro planVia multi-guide & playlists
Dynamic variablesPro planYes — prospect personalization
Sandbox / live-environment demosNot availableAccelerate / add-on
Personalized video overlays in a demoNot availableAccelerate / add-on
AI voiceoverPro planYes — text-to-speech
Voice cloningBusiness planNo — preset narrator voices only
Multi-language translationTranslate into 30+ languages, Pro planBuilt-in; 243 languages on Scale
Lead-capture formsPlus planYes — Ignite plan
Written output & exports
Written step-by-step documentYes — Scroll View, free planNo — text lives inside the demo
PDF exportYes — free planNo — no document export
Downloadable MP4 exportPlus planNo — link, embed or offline package
HTML / Markdown exportPro planNot available
Export to Confluence / NotionInsta Copy paste, Pro planNot available
Publishing, sales & AI
Hosted branded help center (articles)Plus planNo help center product
Custom domainPlus planWhite-labeling add-on / Accelerate
AI answers from your own contentHelp Center Ask AI, Business planNo help center
MCP server (AI integration)Authors your docs, Plus ($25)Demos API reads analytics, Scale
Native CRM connectorsInsta Copy paste, not nativeSalesforce, HubSpot, Marketo — deep
Viewer de-anonymisationNot availableWalnut Uncover — Accelerate
Digital Sales Rooms / deal roomsNot availableScale / add-on
SAML SSOBusiness plan (help center), Enterprise org-wideAccelerate / add-on
Pricing & terms
Free plan5 guides, 1 user, watermarkedNone — no free plan or trial
Watermark removedFrom Pro ($19)White-labeling add-on
Monthly billing optionYes — month to monthNo — annual commitment only
Seat modelPer seat, from 1Bundled — 3+3 (Ignite), 6+6 (Accelerate)
Starting paid price$19/seat — Pro$575/mo — Ignite ($6,900/yr)
Team tier$75/mo flat, 5 seats — Business$1,550/mo — Accelerate ($18,600/yr)
EnterpriseCustom, from 20 usersScale — custom quote

On the demo itself these two are closer than the price gap suggests. Capture is a tie, both build clickable demos with branching and personalization, and both do AI voiceover. Walnut wins outright on sandbox demos, video overlays, viewer de-anonymisation, native CRM connectors, and Digital Sales Rooms, which have no Guidejar equivalent. What differs is everything around the demo. Guidejar has a free plan and a $19 price billed monthly with no seat minimum, removes the watermark on that entry plan rather than as an add-on, and gives finished demos a branded help center to live in. Walnut keeps the guide text inside the demo; Guidejar’s Scroll View is a written document you can hand to anyone who would rather read.

Verified against Walnut’s public pricing and documentation, July 2026. Spot something out of date? Tell us and we’ll correct it.

Do the math

Pricing compared

A free plan to start on, $19 a seat billed monthly, and no annual lock-in.

$6,900/year

Walnut Ignite, its cheapest paid tier, billed annually for 3 editor seats

$900/year

Guidejar Business, 5 seats billed monthly, watermark removed

Nofree plan

Walnut has neither a free plan nor a free trial; Guidejar has both a free plan and $19 Pro

Bottom line: Walnut has no free plan and no free trial, so the meter starts at its cheapest tier. Ignite is $575 a month billed annually, which is $6,900 a year for 3 editor seats, and the Walnut watermark stays until you buy the White-labeling add-on. Guidejar starts free, and a five-person team on Business is $75 a month flat, about $900 a year with the watermark already gone. Even Guidejar’s team tier lands roughly $6,000 a year under Walnut’s floor, and voiceover plus 30+ language translation are already on the $19 Pro plan.

Prices as of July 2026. Guidejar prices are standing monthly rates; Business bundles 5 seats. Walnut is annual-commitment only: Ignite $575/mo ($6,900/yr, 3 editor + 3 presenter seats), Accelerate $1,550/mo ($18,600/yr, 6+6 seats), Scale custom. See full Guidejar pricing

Credit where it's due

Where Walnut genuinely wins

Walnut is built for enterprise sales, and three of the things it does, Guidejar cannot do at all.

Demo-to-pipeline attribution and Walnut Uncover

Walnut ties demo engagement straight to revenue. Its Salesforce app launches demos, scores deals and flags risk from inside the CRM, and connectors to HubSpot, Marketo and Pardot carry the same signal across the funnel. Walnut Uncover de-anonymizes the accounts watching a demo through ZoomInfo, 6sense, Demandbase and Clearbit. Guidejar’s integrations are Insta Copy paste rather than native connectors, and it has no viewer de-anonymisation. If demo-sourced pipeline is the number your team reports on, Walnut is built for it end to end and Guidejar is not.

Digital Sales Rooms, Playlists and sandbox demos

Walnut packages a whole buyer journey. Digital Sales Rooms give each deal a shared space with mutual action plans, Sales and Customer Hub Playlists sequence demos across marketing, sales and success, and sandbox demos let a prospect click around a guided copy of the live product. Guidejar has no equivalent for any of the three. For a sales-led motion that runs a buyer from first touch through onboarding, that packaged surface is a real reason to choose Walnut.

Enterprise trust and white-glove support

Walnut is bought by large orgs standardizing demos across global teams, and it is built for that: SOC 2, SSO and SCIM, role and permission controls, a dedicated CSM and professional-services hours, with Adobe, Cisco, NetApp and Maersk on the customer list. Guidejar offers SAML SSO on Business and org-wide on Enterprise, but not the same procurement posture or hands-on services. If security review and a named CSM gate the purchase, Walnut clears that bar today.

Pick your fit

Which tool is right for your team?

Honest recommendations based on what you do with a demo once it exists.

Choose Guidejar if

  • You want the same interactive demos at $19 a seat billed monthly, with a free plan to start on, instead of a $6,900-a-year annual contract
  • You do not want to book a sales call or commit to a year just to publish or evaluate a demo
  • You want your brand on the demo from the entry plan, not after a White-labeling add-on
  • Your demos and guides should live in a searchable, branded help center on your own domain, not only as links and embeds
  • You want one capture to double as a product demo and a written onboarding SOP
  • You want an MCP server that builds and answers from your own docs on a $25 plan, rather than one that only exposes demo analytics on the top tier

Choose Walnut if

  • Demo engagement has to flow into Salesforce, HubSpot or Marketo with deal scoring and CRM attribution behind it
  • Walnut Uncover de-anonymising the accounts watching your demos is on your requirements list
  • You run a sales-led motion that needs Digital Sales Rooms and Playlists across the buyer journey
  • A sandbox demo a prospect can freely explore, or personalized video overlays, are features you actually need
  • Enterprise procurement wants SOC 2, SSO and SCIM, a dedicated CSM and professional services
  • A $6,900-plus annual commitment is a fit for a team already bought in on demo automation
The verdict

Most teams should pick Guidejar.

It builds the same interactive demos Walnut is known for, with branching, personalization, AI voiceover and translation, on a $19 plan you can start free and pay for monthly, with no annual lock-in and no watermark from Pro. The same capture also publishes as a written guide inside a branded, searchable help center on your own domain, so support and onboarding are not a second tool and a second bill. Choose Walnut when CRM pipeline attribution, Walnut Uncover, Digital Sales Rooms, sandbox demos, or enterprise procurement are hard requirements, because those are real gaps on our side that no price advantage closes.

Making the switch

Switching from Walnut to Guidejar

Get your content out first, then rebuild the flows that matter.

  1. 1

    Export what you have

    Walnut travels light. There is no export of a demo as HTML, PDF, MP4 or Markdown; the offline package plays back but is not a portable file, and only guide text comes out, via CSV for translation. The interactive demos stay locked to a Walnut link, embed or offline package, so most of the library needs re-capturing.

  2. 2

    Import into Guidejar

    Bring guide text and existing screenshots straight in, and re-capture the clickable flows in a couple of minutes each with our extension or desktop app. There is no all-time import cap, so the size of your Walnut library is not a wall.

  3. 3

    Publish it properly

    Choose Walkthrough View or Scroll View or both per guide, add AI voiceover, translate into 30+ languages, and put the whole library on a branded help center at your own domain.

Start your first guideyour demos, out from behind a sales call
What customers say
I love how easy it is to capture, annotate, and share.

Nabin Jaiswal, CPO at Codewing

Frequently asked questions

The questions people actually search before picking one of the two.

Something else on your mind? Talk to us

Neither. Walnut has no free plan and no free trial, so every way in runs through a sales call. Its cheapest paid tier, Ignite, is $575 a month billed annually, which is $6,900 a year for 3 editor and 3 presenter seats, on an annual commitment. Guidejar has a free plan (5 guides, 1 user) and a $19 Pro plan you can buy with a card and pay for month to month.

Walnut lists three tiers, all billed annually with no monthly option. Ignite is $575 a month ($6,900 a year) for 3 editor and 3 presenter seats, Accelerate is $1,550 a month ($18,600 a year) for 6 and 6, and Scale is a custom quote. Watch the add-ons: white-labeling to remove the watermark, sandbox demos, SSO, Digital Sales Rooms and more can be bought separately, so the headline tier price often understates the real cost. Guidejar Pro is $19 a seat billed monthly.

Yes, on the entry tier. The Walnut watermark stays on your demos on Ignite unless you buy the White-labeling add-on, which also unlocks a custom domain, or move up to Accelerate’s white-labeled brand experience. Guidejar removes its watermark on the $19 Pro plan, so your brand is on the demo from the first paid seat rather than after an upgrade.

Barely. Walnut has no export of a demo as HTML, PDF, MP4 or Markdown. Its offline demos download an interactive package for offline playback rather than a portable file you can host elsewhere, and guide text can be pulled out via CSV for translation. The interactive demo itself cannot leave, since it is shared only by Walnut link, embed or offline package. Guidejar’s Scroll View is a written version of a guide as a live hosted page, alongside PDF, HTML and Markdown files.

No. Walnut is an outward-facing sales and marketing demo tool, and there is no hosted help center or knowledge base anywhere in its lineup, pricing matrix or help-center index. Demos are distributed by link, embed or offline package. Guidejar’s help center is a branded, searchable article site on your own domain from Plus at $25 a seat, with Ask AI answering from your own content on Business, so the same captures serve prospects, support and onboarding from one place.

Yes, and deeply, which is one of its real strengths. Walnut has a genuine Salesforce app that launches demos, scores deals and reports engagement inside the CRM, plus HubSpot, Marketo, Pardot, Slack and Zapier connectors, and Walnut Uncover to de-anonymise the accounts watching. Guidejar’s equivalents are Insta Copy paste rather than native OAuth connectors, and it has no viewer de-anonymisation. If demo-sourced pipeline in the CRM is the job, Walnut is built for it and Guidejar is not.

For most demo teams, yes, mostly on cost and reach. Guidejar builds the same interactive demos at $19 a seat billed monthly against Walnut’s $6,900-a-year floor, starts free, drops the watermark from Pro, and translates into 30+ languages on the entry plan. The same capture also publishes as a written guide in a branded help center, which Walnut has no equivalent for. Walnut is ahead on CRM attribution, Walnut Uncover, Digital Sales Rooms, sandbox demos and enterprise procurement. If those are why you are buying, buy Walnut.

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