Walnut vs Consensus in 30 seconds
These two are direct competitors, not opposites. Walnut leads with “Put your product in the spotlight.” Consensus leads with “Demos that sell” and calls itself “#1 in demo automation.” Both are enterprise interactive product-demo platforms for B2B go-to-market teams, both capture your live app into clickable demos, and both are sold through sales with no free plan and an annual commitment. Same job, same kind of buyer.
What separates them is the motion each is built around. Walnut is seller-driven and CRM-deep. A genuine Salesforce app launches demos and scores engagement inside the pipeline, Walnut Uncover deanonymizes anonymous demo viewers, and Digital Sales Rooms wrap live demos in a shared buyer space with mutual action plans. Consensus is buyer-driven and async. It is the category leader in demo automation, formerly DemoChimp, with roughly 1,661 G2 reviews at 4.7 out of 5 and about $143M raised. Its whole design lets a buying committee self-navigate demos on their own time while Demolytics shows who watched, what they replayed, and who they forwarded it to.
Price lands close at the floor and both are annual-only: Walnut Ignite is $575/mo billed annually ($6,900/yr) for three editor seats with a watermark until you buy White-labeling, and Consensus Starter is $600/mo billed annually ($7,200/yr) for five users. The full table and pricing math are below. There is also a third option worth a look, because neither tool produces a written SOP you can read instead of click, hosts a branded help center on your own domain, sells self-serve, or lets you export and own your content.
Four differences that decide it
Both capture a live app and publish personalized, clickable demos for GTM teams. From there, they diverge on who drives the demo, how you measure it, what runs the AI, and what you can take with you.
Who drives the demo
Seller-personalized demos, or a buying committee self-navigating
Walnut is built for a rep to personalize a demo for a specific account, inject the prospect’s name, logo, and CRM data, and share it inside a Digital Sales Room with a mutual action plan. Consensus is built for the opposite flow: a buyer opens a demo on their own time, answers a few Automated Discovery questions that route them to the right path, and forwards it internally, while the seller watches from a distance. Both do interactive branching and both package demos into a branded buyer surface, DemoBoards on the Consensus side. The question is whether your motion is a seller crafting a demo per deal or a committee self-serving one at scale.
How you measure it
Demo-to-pipeline attribution, or buyer-committee intelligence
Both tie demos to revenue, but they look at different things. Walnut’s enterprise Salesforce app launches demos, scores engagement, and flags deal risk from inside the CRM, and Walnut Uncover deanonymizes anonymous viewers through ZoomInfo, 6sense, Demandbase, and Clearbit. Consensus goes deep on the buying group instead: Demolytics tracks which stakeholder watched, what they replayed, and, crucially, who they forwarded the demo to, then surfaces hidden stakeholders and auto-multi-threads the deal. Walnut is closer to demo-to-pipeline attribution. Consensus is closer to reading the whole committee.
AI and sandbox depth
A broad AI toolset versus AI Agents and live simulations
Walnut ships a broad AI toolset across every plan: StoryCapture builds a demo from a live click-through, AI Mode edits any element from a prompt, InsightsAI answers questions about your analytics, and AI text-to-speech narration is included everywhere. Consensus counters with two things Walnut has no equivalent for. AI Agents, its 2026 headline, are conversational agents that qualify, educate, and demonstrate on demand and adapt to each buyer in real time. And Sandbox Tours plus Simulations give buyers a fully tailored live POC environment, with an AI one-prompt Data Editor, though that sits on the Enterprise tier. Walnut offers its own sandbox demos a tier earlier, on Accelerate or as an add-on.
Export & lock-in
Your demos are hard to take with you either way
Neither tool lets you leave with your interactive demos intact. Walnut exports nothing portable: no MP4, no PDF, no HTML source, only an offline interactive package for playback and CSV import and export of guide text for translation. Consensus is similar: demos are hosted and shared by link, embed, or DemoBoard, with no documented bulk export, and its Content Downloads feature attaches PDFs for buyers rather than exporting your content. In both, the demos are proprietary hosted assets, captures need redoing when your app’s UI changes, and the analytics history stays behind. Whichever you pick, switching means rebuilding.
Feature-by-feature comparison
Same job, two different enterprise motions. Grouped and side by side.
| Capability | Walnut | Consensus |
|---|---|---|
| Capture | ||
| Browser (HTML) capture | Yes — Chrome extension, editable HTML | Yes — HTML capture tours + SNAP |
| Desktop / screen recorder | No — browser-tab video only (≤5 min) | Yes — built-in Screen Recorder |
| Sensitive-data redaction | Manual — edit captured HTML | Manual — Blur PII |
| Automatic PII redaction | Not available | Not available |
| Import from PDF / DOCX | Not available | Not available |
| Video-to-guide import | Not available | Not available |
| Demo output & delivery | ||
| Interactive clickable demo | Yes — core product | Yes — core product |
| Interactive branching | Yes — “choose your own adventure” playlists | Yes — branching questions + Automated Discovery |
| AI video demos | No — text-to-speech narration only | Yes — AI Video, 100 min on Pro |
| Conversational AI demo agents | Not available | Yes — AI Agents (2026) |
| Sandbox / live-environment demos | Accelerate / add-on | Enterprise — Sandbox Tours + Simulations |
| Deal room / buyer landing surface | Digital Sales Rooms — Scale / add-on | DemoBoards + BuyerBoard |
| Written step-by-step document | Not available | Not available |
| Branded help center on your domain | Not available | Not available |
| AI, voice & translation | ||
| AI voiceover (audio narration) | Yes — all plans | Yes — from Starter |
| Voice cloning | No — preset narrator voices | No — AI Avatars, not a voice clone |
| Dynamic personalization variables | Yes — variables + CRM data | Yes — single-prompt + Merge Links |
| Multi-language translation | Yes; 243 languages on Scale / add-on | Yes; 65+ languages / 100+ accents on Pro |
| MCP / AI-tool access | Demos API — exposes analytics data | Yes — AI Agent Connect MCP Server, Pro |
| Analytics, integration & GTM | ||
| Buyer / stakeholder analytics | Deal & funnel analytics; InsightsAI | Demolytics — stakeholder-level, multi-threading |
| Viewer deanonymization | Walnut Uncover — ZoomInfo, 6sense, Demandbase | No — tracks known stakeholders |
| Native CRM / sales-stack connectors | Salesforce app, HubSpot, Marketo, Slack | Salesforce, Outreach, Gong, Highspot (Pro) |
| Lead-capture forms | Yes — Ignite | Yes — Starter |
| API access | Scale | Pro |
| Export & portability | ||
| Downloadable MP4 file | Not available | Not available |
| PDF / HTML / Markdown export | Not available | Not available |
| Portable demo export | No — offline package + CSV text | No — hosted link, embed, DemoBoard |
| Security & pricing | ||
| SSO / SAML | Accelerate / add-on | Enterprise |
| Custom domain | Add-on / Accelerate | Not available |
| Free plan / trial | No — sales-led only | No — sales-led, annual only |
| Entry paid plan (billed annually) | $575/mo — Ignite, 3 editor seats | $600/mo — Starter, 5 users |
| Team plan (billed annually) | $1,550/mo — Accelerate, 6 editor seats | $1,250/mo — Pro, 10 users |
| Billing model | Annual commitment only | Annual commitment only |
| G2 rating | 4.5/5, 150+ reviews | 4.7/5, ~1,661 reviews |
Both are enterprise interactive-demo platforms, so the core capture-and-publish job is a tie, and both are sales-led with no free plan and annual billing only. Walnut wins on the seller-driven revenue stack: a real Salesforce app, Walnut Uncover deanonymization, Digital Sales Rooms, and a broad AI toolset on every plan. Consensus wins on the buyer side: Demolytics stakeholder analytics, conversational AI Agents, Sandbox Simulations, and a category-leading track record of ~1,661 G2 reviews. Both leave the same four things on the table: no written SOP document, no branded help center on your own domain, no self-serve pricing, and no way to export and own your content.
Verified against both vendors’ public pricing and documentation, July 2026. Both gate purchase behind sales, so some Consensus limits rest on its published pricing matrix rather than a public docs index. Spot something out of date? Tell us and we’ll correct it.
Pricing compared
Every number states its billing interval. Both tools sell on annual commitment only, with no free plan.
$575/mo
Walnut Ignite billed annually ($6,900/yr, 3 editor seats) — no free plan
$600/mo
Consensus Starter billed annually ($7,200/yr, 5 users) — no free plan
$19/seat/mo
Guidejar Pro billed monthly — $16/seat/mo billed annually, self-serve
Bottom line: both are enterprise, annual-commitment tools with no free plan, and their floors land close. Walnut Ignite is $575/mo billed annually ($6,900/yr) for three editor seats, with the watermark on until you add White-labeling. Consensus Starter is $600/mo billed annually ($7,200/yr) for five users, though Simulations and SSO only arrive on Enterprise. Walnut’s absolute floor is a touch lower, but Consensus bundles more seats, so per user it is the cheaper of the two to start. Neither lets you buy without a sales call. For reference, five seats of Guidejar Business is $75/month billed monthly, or $59/month billed annually ($708/yr), a different order of magnitude and self-serve, though it is a different shape of product.
Prices as of July 2026. Both are billed annually with no free plan or monthly option. Guidejar Business bundles 5 seats.
Where each one genuinely wins
Neither is a strictly better version of the other. These are the real, checkable advantages.
Walnut: demo-to-pipeline attribution and Uncover
Walnut’s enterprise Salesforce app launches demos, scores engagement, and flags deal risk from inside the CRM, and Walnut Uncover deanonymizes anonymous demo viewers through ZoomInfo, 6sense, Demandbase, and Clearbit. If your revenue team needs demo engagement tied directly to accounts and opportunities, and wants to know which unknown visitors are worth chasing, Walnut reaches into the pipeline in a way Consensus’s buyer-side analytics does not.
Walnut: enterprise packaging and deal rooms
Walnut is built for large orgs standardizing demos across global teams. It is SOC 2 certified, offers SSO and SCIM, role and permission controls, a dedicated CSM, and professional-services hours, and its Digital Sales Rooms give buyers a shared deal space with mutual action plans. Named customers include Adobe, Cisco, NetApp, and Maersk. If a curated, personalized buyer journey per account is the job, Walnut ships it as a product.
Consensus: buyer-committee intelligence
Demolytics is Consensus’s founding differentiator and it remains category-defining. It tracks who in the buying group watched, which sections they replayed, and who they forwarded the demo to internally, then surfaces hidden stakeholders and auto-multi-threads the deal. Paired with BuyerBoard for champions, it reads the whole committee, not just the one contact you are talking to. For a complex multi-stakeholder sale, that visibility is hard to match.
Consensus: AI Agents, Simulations, and a category track record
Consensus is the demo-automation category leader, with roughly 1,661 G2 reviews at 4.7 out of 5 and about $143M raised. Its 2026 AI Agents qualify, educate, and demonstrate on demand and adapt to each buyer in real time, and its Sandbox Tours plus Simulations give buyers a fully tailored live POC environment with an AI one-prompt Data Editor. Neither Walnut nor Guidejar matches the autonomous-agent and live-simulation depth today.
Which tool is right for you?
Same job, two different motions. Honest recommendations based on how your revenue team actually sells.
Choose Walnut if
- Your reps personalize a demo per account and want it wired into Salesforce with engagement scoring and deal-risk signals
- Deanonymizing anonymous demo viewers through Walnut Uncover is worth paying for
- Digital Sales Rooms with mutual action plans are part of how your team runs deals
- You want sandbox demos, video overlays, and translation into 243 languages without waiting for a top Enterprise tier
- You are standardizing demos across global teams and need SOC 2, SSO, SCIM, and a dedicated CSM
Choose Consensus if
- You sell a complex product to a multi-stakeholder buying committee and need to see who watched, replayed, and forwarded the demo
- Automated multi-threading and stakeholder discovery through Demolytics are core to your motion
- Conversational AI Agents that qualify and demo on demand are the capability you care about most
- You want live Sandbox Simulations for try-before-you-buy POC experiences (Enterprise)
- You value a long-standing category leader with ~1,661 G2 reviews and native ties into Outreach, Gong, and Highspot
Seller-driven revenue teams that live in Salesforce lean Walnut. Buyer-committee sales motions that run on stakeholder analytics lean Consensus.
They compete for the same GTM demo job, so the choice comes down to whose motion you run: personalized, CRM-attributed demos with Uncover and deal rooms on Walnut, or async buyer-navigated demos with Demolytics, AI Agents, and Simulations on Consensus. Both are hosted-only with real lock-in, both sell on annual commitment with no free plan, and neither produces a written SOP document or hosts a branded help center on your own domain. That is the gap the third option below fills.
Both of them stop at the same four places
Walnut and Consensus are both excellent at interactive demos, and if a hosted, sales-priced demo platform is all you need, either will serve you. But neither produces a written SOP you can read instead of click, neither hosts a branded help center on your own domain, neither lets you buy self-serve, and neither lets you export and own your content. If any of that matters, here is the third option.
Guidejar
Guidejar takes one capture and publishes it as a Walkthrough View people click through with hotspots and branching, like both tools do, and as a Scroll View that reads as a written step-by-step doc, which neither does. Add AI voiceover, translate into 30+ languages, export it as MP4, PDF, HTML, or Markdown, and put the whole library on a searchable branded help center at your own domain. Self-serve from $19/seat/mo billed monthly, no sales call. To be clear, Guidejar does not do CRM demo-to-pipeline attribution, viewer deanonymization, or buyer-committee analytics. If those are the job, Walnut or Consensus is your tool.
- One capture, published as an interactive walkthrough or a written SOP, chosen per guide
- Searchable branded help center on your own custom domain, with Ask AI
- Export and own your content: MP4 up to 30 min, plus PDF, HTML, and Markdown
- Guidejar MCP lets an AI agent build your SOP library and the whole team self-serve answers, from the Plus plan
Starting at
$19/mo
per seat, billed monthly ($16 billed annually), self-serve
vs Walnut $575/mo, annualvs Consensus $600/mo, annual
Try Guidejar freeTransparent, self-serve pricing
Public per-seat rates you can buy today, not a $6,900/yr floor or a “book a demo” gate
A written doc and a demo from one capture
Scroll View reads as an SOP; Walkthrough View clicks like a demo. Neither rival ships the written half
Own your content
Export as MP4, PDF, HTML, or Markdown instead of being locked to a hosted demo
Trusted by teams worldwide
How Guidejar stacks up
The rows that actually separate them, with the third column filled in.
| Capability | Walnut | Consensus | Guidejar |
|---|---|---|---|
| Interactive clickable demo | Yes — core product | Yes — core product | Yes — Walkthrough View |
| Written step-by-step document | Not available | Not available | Yes — Scroll View, all plans |
| Branded help center on your domain | Not available | Not available | Yes — Plus plan |
| Buyer-committee analytics | Deal & funnel analytics | Demolytics — stakeholder-level | No — basic guide analytics only |
| Sandbox / live-environment demos | Accelerate / add-on | Enterprise — Simulations | Not available |
| Downloadable MP4 export | Not available | Not available | Yes — up to 30 min, Plus plan |
| Multi-language translation | Scale / add-on — 243 languages | Pro — 65+ languages | Pro — 30+ languages |
| MCP / AI-tool access | Data API only — Scale | AI Agent Connect — Pro, $1,250/mo | Authors your docs + team Q&A — Plus, $25 |
| Buying model | $575/mo, annual, sales-led | $600/mo, annual, sales-led | $19/seat, self-serve, monthly or annual |
Switching to Guidejar
From either tool, most teams finish the move in 1–2 weeks.
- 1
Export what you have
Neither tool lets you leave with much. Walnut exports no MP4, PDF, or HTML, only an offline interactive package for playback and CSV export of guide text for translation. Consensus has no documented bulk export at all; its Content Downloads attaches PDFs for buyers rather than exporting your demos.
- 2
Import into Guidejar
Turn exported PDFs, Markdown, or existing screenshots into guides with our importer, with no all-time import cap. Anything live takes a couple of minutes to re-capture with our Chrome extension, or the desktop app if you need to record a non-browser app.
- 3
Publish it properly
Choose Walkthrough View or Scroll View or both per guide, add AI voiceover, translate into 30+ languages, and put the whole library on a branded help center at your own domain.
“It’s so nice when something just works how you need it.”
Michael A, Director of Operations
Frequently asked questions
The questions people actually search before picking one of the two.
Something else on your mind? Talk to us
Neither, in the abstract. They compete for the same job, enterprise interactive product demos for go-to-market teams, so it comes down to which motion you run. Walnut wins if your reps personalize demos per account and want them wired into Salesforce, with Walnut Uncover deanonymization and Digital Sales Rooms. Consensus wins if you sell to a buying committee and need to see who watched, replayed, and forwarded the demo, with Demolytics multi-threading, AI Agents, and Sandbox Simulations. Neither produces a written SOP or hosts a branded help center on your own domain, which is where Guidejar comes in.
Neither. Both are sales-led with no free plan, no free trial, and annual billing only. Walnut’s cheapest way in is Ignite at $575/mo billed annually, which is $6,900 a year for three editor seats, with the watermark on until you buy White-labeling. Consensus’s is Starter at $600/mo billed annually, which is $7,200 a year for five users. Guidejar’s free plan gives you 5 guides with browser capture, PDF export, sharing, and embedding, and paid plans are self-serve from $19/seat/mo.
Both sell on annual commitment and land close at the floor. Walnut Ignite is $575/mo billed annually ($6,900/yr) for three editor seats, and Accelerate is $1,550/mo ($18,600/yr) for six. Consensus Starter is $600/mo billed annually ($7,200/yr) for five users, and Pro is $1,250/mo ($15,000/yr) for ten. Both hide their top tier behind custom Enterprise quotes, and third-party trackers report real Consensus contracts around $25K to $80K a year. Guidejar Business bundles five seats for $75/month billed monthly, or $59/month billed annually.
Yes, it is the same company. Consensus launched as DemoChimp in 2013 and rebranded to Consensus in 2016. Today it is the category leader in demo automation, a platform where buyers self-navigate interactive and AI-video demos on their own time while sellers watch Demolytics to track the buying committee’s engagement. It is often written GoConsensus after its domain. If you searched for DemoChimp, this is the product you were looking for.
Both can, on different terms. Consensus’s Sandbox Tours and Simulations give buyers a fully tailored live POC environment with an AI one-prompt Data Editor, but that sits on the Enterprise tier. Walnut offers sandbox demos a tier earlier, on Accelerate or as a paid add-on, so you can reach live-like free exploration without a top-tier contract. Consensus’s simulation depth is greater; Walnut’s is available sooner. Guidejar does not do live sandbox environments at all.
Consensus has a real one: its AI Agent Connect MCP Server ships on the Pro tier at $1,250/mo. Walnut has a "Demos API/MCP" on its Scale tier, but that exposes demo-engagement data for BI and custom reports, an analytics endpoint rather than a tool an AI agent uses to author content. Guidejar’s MCP does something different again: an AI agent can build a whole SOP library from your existing docs, and your whole team can self-serve answers by connecting the same server to their own ChatGPT or Claude. It is on the Plus plan at $25/seat.
Not really. Both produce interactive demos, with guide text living inside the demo, and neither ships a standalone written article or a hosted, searchable knowledge base. Consensus’s DemoBoards are per-buyer sales landing pages, and Walnut has no help-center product at all. Neither hosts a branded help center at your own domain. Guidejar publishes the same capture as a written Scroll View and a clickable Walkthrough View, and puts the whole library on a help center on your own domain from the Plus plan.
Barely, and the interactive demo itself never leaves. Walnut gives you an offline interactive package for playback and CSV import and export of guide text, but no MP4, PDF, or HTML source. Consensus has no documented bulk export; demos are shared by link, embed, or DemoBoard, and Content Downloads attaches PDFs for buyers rather than exporting your work. In both, switching means rebuilding. Guidejar exports the same capture as MP4, PDF, HTML, or Markdown, so you own what you make.
