Walnut vs Storylane in 30 seconds
These two are direct competitors, not opposites. Walnut leads with “the AI-powered interactive demo platform built for your entire go-to-market.” Storylane leads with “Build demos & sales agents for modern buying.” Both capture your web app as editable HTML and turn it into a personalized, clickable demo you can embed on a site, personalize per prospect, and wire into the CRM. Same job, same buyer.
What differs is how you buy it and who it is priced for. Walnut is enterprise and sales-led: no free plan, no free trial, every CTA is “Book a demo,” and the cheapest usable tier is Ignite at $575 a month billed annually ($6,900 a year) for 3 editor and 3 presenter seats, with the Walnut watermark on your demos until you buy the White-labeling add-on. Storylane is self-serve and mid-market: the pricing is published, there is a free plan (capped to one published demo), Starter is $50 a month, and you can sign up with a card. The trade is depth. Walnut’s CRM attribution and Walnut Uncover go further than Storylane’s Account Reveal; Storylane gets you started for a fraction of the commitment.
Both climb fast once you want the real feature set. Storylane puts HTML editing and personalization on Growth ($625/mo) and SSO plus a whitelabel URL on Premium ($1,500/mo); Walnut puts sandbox demos, SSO, Digital Sales Rooms and Uncover on Accelerate, Scale, or paid add-ons. The full table and the pricing math are below. There is also a third option worth a look, since neither tool hosts a branded, searchable help center on your own domain, and neither has an MCP that builds and answers from your docs.
Four differences that decide it
Both capture a live web app as editable HTML and publish an interactive demo. From there, they diverge on how you buy, what you can take with you, and how deep the sales motion goes.
How you buy
Sales-gated enterprise vs self-serve mid-market
Walnut is bought through sales. There is no free plan and no free trial, every plan CTA is “Book a demo,” and both listed tiers are annual-commitment only. The floor is Ignite at $575 a month billed annually, which is $6,900 a year for 3 editor and 3 presenter seats, and the watermark stays until you pay for White-labeling. Storylane is the opposite shape: pricing is published, there is a free plan (capped to one published demo), Starter is $50 a month, and you can be building the same afternoon without a call. If evaluating before you commit matters, that gap is the whole decision.
Output & export
What you can actually take out of each tool
Walnut keeps everything hosted. There is no export of a demo as HTML, MP4, PDF or Markdown; “Offline demos” download an interactive package for offline playback, not a portable file, and only guide text comes out via CSV. Storylane is more generous: it downloads MP4 and GIF, and it exports written docs as PDF, Word, Markdown or SOP with an AI-Powered Document Export. The honest caveat is that Storylane’s exports go view-only, so hotspots and branching do not survive and an exported demo becomes a watchable recording rather than an interactive one. Walnut also produces no standalone written document at all; its guide text lives inside the demo.
Sales-motion depth
CRM attribution: enterprise depth vs mid-market reach
Both tie demos to pipeline, at different depths. Walnut runs a genuine Salesforce app that launches demos, scores deals and flags risk from inside the CRM, plus HubSpot, Marketo and Pardot connectors, and Walnut Uncover de-anonymizes the accounts watching through ZoomInfo, 6sense, Demandbase and Clearbit. Storylane answers with Account Reveal (firmographic enrichment, 250/mo on Starter up to 10k/mo on Premium), Deal Intelligence, Presenter Demos for live calls, and a Salesforce app on Premium. Walnut goes deeper and is built for enterprise revenue teams; Storylane puts a real sales motion within reach at mid-market prices.
Where the good stuff is gated
The entry price is not the price of the feature you want
Neither tool sells its best work at its entry price. On Walnut, sandbox demos, SSO and SCIM, Digital Sales Rooms, video overlays and Walnut Uncover live on Accelerate ($1,550/mo billed annually), Scale, or as paid add-ons, so Ignite is a floor rather than a full product. On Storylane, the HTML Demo Editor, Personalization Tokens and A/B testing require Growth at $625 a month, and SSO, a whitelabel URL, the Salesforce app and included Hubs require Premium at $1,500 a month. Read the tier your must-haves sit on, not the headline number.
Feature-by-feature comparison
Same job, different buying model and different gating. Grouped and side by side.
| Capability | Walnut | Storylane |
|---|---|---|
| Building the demo | ||
| Browser capture | Yes — HTML capture, Chrome extension | Yes — free plan |
| HTML / DOM-cloned demo editing | Yes — native editable HTML capture | HTML Demo Editor — Growth ($625/mo) |
| Interactive branching | Yes — guided demos & playlists | Yes — guided demos & chapters |
| Chapters | Via multi-guide & playlists | Starter |
| Dynamic variables / personalization | Yes — prospect personalization | Personalization Tokens — Growth |
| Sandbox / live-environment demos | Accelerate / add-on | Enterprise |
| AI voiceover | Yes — text-to-speech, all plans | Yes — AI Voiceovers, free plan |
| Multi-language translation | Built-in; 243 languages on Scale | AI Translations — Starter |
| Output & export | ||
| Written step-by-step document / SOP export | No — text lives inside the demo | Yes — PDF, Word, Markdown, SOP |
| Downloadable MP4 export | No — link, embed or offline package | Yes — Download Video, Starter |
| GIF export | Not available | Yes — free plan |
| Offline / downloadable demo | Offline demos — interactive package, Accelerate/add-on | Offline Demos — Premium, view-only |
| Exports keep interactivity | No portable export | No — exports become view-only |
| Publishing, sales & AI | ||
| Hosted branded help center (articles) | No help center product | No — Hubs are deal rooms, not a KB |
| Custom domain / whitelabel URL | White-labeling add-on / Accelerate | Whitelabel Demo URL — Premium ($1,500/mo) |
| Watermark removed | White-labeling add-on | Custom branding — Starter |
| Digital sales rooms / deal rooms | Scale / add-on | Hubs — Growth add-on, Premium included |
| Viewer de-anonymization | Walnut Uncover — Accelerate, 4 data providers | Account Reveal — Starter 250/mo → Premium 10k/mo |
| Native CRM connectors | Salesforce app, HubSpot, Marketo, Pardot | HubSpot + Zapier Starter; Salesforce Premium |
| A/B testing of demos | Not available | Growth |
| Analytics | Strong — InsightsAI, deal analytics | Basic free, advanced from Starter |
| Lead-capture forms | Yes — Ignite | Yes — free plan; custom forms on Growth |
| MCP server (AI authoring) | No — Demos API reads analytics | Not available |
| SAML SSO | Accelerate / add-on | Premium ($1,500/mo) |
| Pricing & terms | ||
| Free plan | None — no free plan or trial | Yes — 1 published demo |
| Entry paid plan | $575/mo — Ignite, billed annually | $50/mo — Starter |
| Mid tier | $1,550/mo — Accelerate ($18,600/yr) | $625/mo — Growth, 5 seats |
| Billing | Annual commitment only | Monthly or yearly (−20%) |
| Seat model | Bundled — 3+3 (Ignite), 6+6 (Accelerate) | Per seat — Starter 1 (+$40), Growth 5 (+$100) |
| Enterprise | Scale — custom quote | Custom — adds Sandbox Demos |
On the demo itself, these two overlap more than the price gap suggests. Both capture editable HTML, both build clickable demos with branching and personalization, both do AI voiceover, and both de-anonymize the accounts watching. HTML demo editing is effectively a tie. Storylane wins on access and portability: a published price list, a free plan to poke at, a $50 entry, and downloadable MP4, GIF and written PDF/Word/Markdown/SOP exports. Walnut wins on enterprise depth: a real Salesforce app with deal scoring, Walnut Uncover across four data providers, Digital Sales Rooms, and SOC 2 with SSO, SCIM and a dedicated CSM. Both leave the same two things on the table: no branded help center on your own domain, and no authoring MCP.
Verified against both vendors’ public pricing and documentation, July 2026. Spot something out of date? Tell us and we’ll correct it.
Pricing compared
Every number below states its billing interval. Mixing them is how comparisons mislead.
$6,900/year
Walnut Ignite — its cheapest tier, billed annually, 3 editor + 3 presenter seats; no free plan or trial
$625/mo
Storylane Growth — 5 seats billed monthly ($125/seat), where HTML editing and personalization live; Starter is $50/mo
$19/seat/mo
Guidejar Pro billed monthly ($16 annually); Business bundles 5 seats for $75/mo
Bottom line: Storylane is the more accessible of the two. The pricing is published, there is a free plan (one published demo), and Starter is $50 a month, so you can evaluate before you spend. Walnut is enterprise sales-gated: no free plan, no free trial, and a floor of $575 a month billed annually ($6,900 a year, 3 editor seats), with the watermark on until you buy White-labeling. But both climb steeply for the real feature set. Storylane’s HTML editing and personalization need Growth at $625 a month ($125 a seat), and its whitelabel URL and SSO need Premium at $1,500 a month; Walnut’s sandbox demos, Uncover and Digital Sales Rooms sit on Accelerate ($18,600/yr) and Scale. Five seats of Guidejar Business is $75 a month flat, about $900 a year.
Prices as of July 2026. Walnut is annual-commitment only (Ignite $575/mo, Accelerate $1,550/mo, Scale custom). Storylane figures are monthly-billed (yearly −20%). Guidejar prices are standing monthly rates; Business bundles 5 seats.
Where each one genuinely wins
Neither tool is a strictly better version of the other. These are the real, checkable advantages.
Walnut: demo-to-pipeline attribution and Walnut Uncover
Walnut ties demo engagement straight to revenue in a way built for enterprise sales. Its Salesforce app launches demos, scores deals and flags risk from inside the CRM, and connectors to HubSpot, Marketo and Pardot carry the same signal across the funnel. Walnut Uncover de-anonymizes the accounts watching a demo through ZoomInfo, 6sense, Demandbase and Clearbit. Storylane’s Account Reveal does firmographic enrichment too, but Walnut goes deeper across more providers and more of the CRM. If demo-sourced pipeline is the number your team reports on, Walnut is built for it end to end.
Walnut: enterprise trust, Sales Rooms and white-glove services
Walnut is bought by large orgs standardizing demos across global teams, and it is built for that. SOC 2, SSO and SCIM, role and permission controls, a dedicated CSM and professional-services hours make it a comfortable procurement, with Adobe, Cisco, NetApp and Maersk on the customer list. It also packages the buyer journey: Digital Sales Rooms give each deal a shared space with mutual action plans, and Sales and Customer Hub Playlists sequence demos across marketing, sales and success. If security review and a named CSM gate the purchase, Walnut clears that bar today.
Storylane: self-serve access and portable output
Storylane lets you start without a sales call. The pricing is published, there is a free plan to try, Starter is $50 a month, and the HTML Demo Editor on Growth lets you change any text or element on a captured screen and edit HTML with AI. It also travels better than Walnut: you can download MP4 and GIF, and export written docs as PDF, Word, Markdown or SOP. The catch is that those exports go view-only, so interactivity does not survive, but for a mid-market team that wants to evaluate fast and take content with it, Storylane is the easier tool to adopt.
Storylane: a real sales motion at mid-market prices
Storylane packs a genuine revenue toolkit into tiers a mid-market team can buy. Account Reveal de-anonymizes demo visitors from Starter, Deal Intelligence tracks pipeline influence, Presenter Demos run live calls, Hubs act as buyer deal rooms, and A/B testing lets you split-test demo variants on Growth, with a Salesforce app on Premium. It is also the category leader by authority, with 200k demos built, 4.8 stars from 1500-plus reviews, and SOC 2 Type 2 with GDPR. If the buyer is a demand-gen or sales team that wants a sales motion without an enterprise contract, this is the reason they choose Storylane.
Which tool is right for you?
Same job, different shape. Honest recommendations based on your budget and your sales motion.
Choose Walnut if
- Demo engagement has to flow into Salesforce with deal scoring, risk flags and CRM attribution behind it
- Walnut Uncover de-anonymizing the accounts watching your demos across ZoomInfo, 6sense, Demandbase and Clearbit is on your list
- You run a sales-led motion that needs Digital Sales Rooms and Playlists across the full buyer journey
- Enterprise procurement wants SOC 2, SSO and SCIM, a dedicated CSM and professional services
- A $6,900-plus annual commitment fits a team already bought in on enterprise demo automation
Choose Storylane if
- You want to evaluate before you commit, with published pricing, a free plan, and a $50 self-serve entry
- You need to download the demo as MP4 or GIF, or export a written PDF, Word, Markdown or SOP doc
- HTML-level demo editing to fake data or show pre-release UI matters, without an enterprise contract
- You want a real sales motion (Account Reveal, Deal Intelligence, A/B testing, Hubs) at mid-market prices
- AI narration at $0 and getting started the same afternoon matter more than the deepest CRM stack
Enterprise revenue teams pick Walnut. Self-serve mid-market teams pick Storylane.
They compete for the same job, so the choice comes down to budget and how deep your sales motion goes. Walnut is the pick when CRM attribution, Walnut Uncover, Digital Sales Rooms and enterprise procurement are hard requirements and a $6,900-plus annual commitment is fine. Storylane is the pick when you want to start self-serve, keep portable exports, and buy a real revenue toolkit at mid-market prices. Neither one hosts a branded, searchable help center on your own domain, and neither has an MCP that builds and answers from your docs. That is the gap the third option below fills.
Both of them stop at the same two places
Walnut and Storylane both build interactive demos, and both keep the demo locked to a hosted link. Neither hosts a branded, searchable help center on your own domain, and neither has an authoring MCP. If your demos only ever need to live as embeds for prospects, either tool will serve you. If you also want them to become self-serve documentation your whole team can find, here is the third option.
Guidejar
Guidejar takes one capture and publishes it as a Walkthrough View people click through with hotspots and branching, as a written Scroll View step-by-step doc, or both, then puts the whole library in a searchable, branded help center on your own domain. So a product demo and a help article are the same piece of work. Pricing is published and per seat: $19 a seat billed monthly, bought with a card, no sales call.
- One capture, published as a clickable demo or a written help article, chosen per guide
- Searchable branded help center on your own custom domain, with Ask AI, which neither Walnut nor Storylane has
- Guidejar MCP builds an SOP library from your docs and answers team questions in ChatGPT and Claude, from the Plus plan
- Transparent self-serve pricing from $19 a seat, no annual lock-in and no book-a-demo gate
Starting at
$19/mo
per seat, billed monthly ($16 billed annually)
vs Walnut $575/mo, annual onlyvs Storylane $125/seat on Growth
Try GuidejarOwn and export your content
Download as MP4, PDF, HTML or Markdown, instead of a hosted-only link you cannot take with you
A help center, not just embeds
Put every guide on a searchable branded site at your own domain, with Ask AI answering from your own content on Business
Translate into 30+ languages
One click from the Pro plan, not an enterprise tier or a metered add-on
Trusted by teams worldwide
How Guidejar stacks up
The rows that actually separate them, with the third column filled in.
| Capability | Walnut | Storylane | Guidejar |
|---|---|---|---|
| Interactive demo output | Yes — HTML demos | Yes — HTML demos | Yes — Walkthrough View, Pro plan |
| Written step-by-step doc / SOP | No — text lives in the demo | Yes — export, but view-only | Yes — Scroll View, live and hosted |
| Downloadable MP4 export | No — link, embed or offline package | Yes — Starter plan | Yes — Plus plan |
| Branded help center on your domain | No help center product | No — Hubs are deal rooms | Yes — Plus plan |
| Viewer de-anonymization | Walnut Uncover — 4 data providers | Account Reveal — Starter+ | Not available |
| Sandbox / live-environment demos | Accelerate / add-on | Enterprise | Not available |
| MCP server (AI authoring) | No — Demos API reads analytics | Not available | Yes — Plus plan |
| Entry paid price | $575/mo — Ignite, annual only | $50/mo — Starter | $19/seat — Pro |
Switching to Guidejar
From either tool, most teams finish the move in 1–2 weeks.
- 1
Export what you have
Walnut travels light: there is no export of a demo as HTML, MP4, PDF or Markdown, only guide text via CSV, so most of the library needs re-capturing. Storylane gives you more to work with, downloading MP4, GIF, PDF, Word, Markdown and SOP, but those exports go view-only, so hotspots and branching do not survive and the free plan only ever holds one published demo.
- 2
Import into Guidejar
Turn exported PDFs, Markdown docs, or existing screenshots into guides with our importer, with no all-time import cap. Anything interactive takes a couple of minutes to re-capture with our extension or desktop app, so the size of your old library is not a wall.
- 3
Publish it properly
Choose Walkthrough View or Scroll View or both per guide, add AI voiceover, translate into 30+ languages, and put the whole library on a branded help center at your own domain.
“Very good solution. I love its versatility.”
Miguel Sureda, CEO
Frequently asked questions
The questions people actually search before picking one of the two.
Something else on your mind? Talk to us
Neither, in the abstract. They compete for the same job, personalized interactive demos for go-to-market teams, so it comes down to budget and depth. Walnut is the enterprise pick: a real Salesforce app with deal scoring, Walnut Uncover de-anonymizing viewers across four data providers, Digital Sales Rooms, and SOC 2 with SSO and a dedicated CSM, priced from $6,900 a year with no free plan. Storylane is the self-serve, mid-market pick: published pricing, a free plan, a $50 entry, downloadable MP4 and written exports, and a real sales motion (Account Reveal, A/B testing, Hubs) without an enterprise contract. Neither hosts a branded help center on your own domain, which is where Guidejar comes in.
No, to both. Walnut has no free plan and no free trial, and every plan CTA is “Book a demo.” The cheapest paid tier, Ignite, is $575 a month billed annually ($6,900 a year) for 3 editor and 3 presenter seats, on an annual commitment, and the Walnut watermark stays until you buy the White-labeling add-on. Storylane does have a free plan, though it is capped to one published demo at a time. Guidejar has a free plan too (5 guides, 1 user) and a $19 Pro plan you can buy with a card and pay for month to month.
Walnut lists Ignite at $575/mo ($6,900/yr), Accelerate at $1,550/mo ($18,600/yr), and Scale as a custom quote, all billed annually with add-ons like White-labeling and SSO on top. Storylane publishes Free (1 demo), Starter $50/mo, Growth $625/mo for 5 seats (where HTML editing and personalization live), and Premium $1,500/mo for 10 seats, with a −20% yearly discount. So Storylane is the cheaper way in, while Walnut is priced for enterprise revenue teams. Guidejar Pro is $19 a seat billed monthly, with Business bundling five seats for $75 a month.
Storylane, yes; Walnut, barely. Walnut has no export of a demo as HTML, MP4, PDF or Markdown; “Offline demos” download an interactive package for offline playback, not a portable file, and only guide text comes out via CSV. Storylane downloads MP4 and GIF and exports written docs as PDF, Word, Markdown or SOP, but the honest caveat is those exports go view-only, so hotspots and branching do not survive. Guidejar exports MP4 on Plus and PDF, HTML and Markdown too, and its Scroll View is a live hosted written version of a guide, not just a static file.
Usually Storylane. You can sign up with a card, evaluate on the free plan, and start on Starter at $50 a month, whereas Walnut has no self-serve path at all and a $6,900-a-year floor on an annual commitment. Walnut earns its price when you need enterprise CRM attribution, Walnut Uncover and Digital Sales Rooms, which are genuinely deeper than Storylane’s equivalents. But for a team that wants to move fast without a sales call, Storylane fits better. Guidejar starts at $19 a seat with published pricing and no annual lock-in, and adds a branded help center neither one has.
Both do, at different depths. Walnut Uncover identifies the accounts watching a demo through ZoomInfo, 6sense, Demandbase and Clearbit, wired into its Salesforce app with deal scoring, on Accelerate. Storylane’s Account Reveal does firmographic enrichment from Starter, scaling from 250 reveals a month up to 10,000 on Premium. Walnut goes deeper across more data providers and more of the CRM; Storylane makes it accessible at mid-market prices. Guidejar has no viewer de-anonymization, so if that is a hard requirement, one of these two is the right pick.
No, on both counts. Neither hosts a branded, searchable help center or article knowledge base on your own domain: Walnut is outward-facing sales tooling, and Storylane’s Hubs are buyer deal rooms, not a KB. And neither has an authoring MCP: Walnut’s “Demos API/MCP” exposes demo-engagement data for reporting, not a way for an AI agent to build content, and Storylane has no MCP at all. Guidejar publishes the same capture as a demo and a written help article, hosts the library on a branded help center at your own domain from Plus, and its MCP builds an SOP library from your docs and answers team questions in ChatGPT and Claude.
