Arcade vs Walnut in 30 seconds
These two build the same core thing and sell it to opposite buyers. Arcade leads with “You’re the storyteller. Arcade makes every format effortless.” Walnut leads with “Put Your Product in the Spotlight.” Both capture a product and turn it into a clickable interactive demo. What differs is who they’re for, and what that costs.
Arcade is product-led. There’s a free plan, Growth is $50 a seat billed monthly, and you can be building this afternoon. Its energy has shifted toward AI video generation — prompt-to-video grounded in a Brand Kit — with GIF and MP4 export for landing pages and paid social. Walnut is sales-led. There is no free plan and no trial, every button says Book a demo, and the cheapest tier is $575/mo billed annually — $6,900 committed up front. In return you get demos personalized per prospect and wired into Salesforce, viewer deanonymization, sandbox demos, and Digital Sales Rooms.
So this isn’t really a feature fight. It’s a budget-and-buyer fight, and the full table and pricing math below sort it out honestly. There’s also a third option worth a look, because both tools stop at the demo: neither hosts a searchable branded help center on your own domain, and neither turns one capture into a live written SOP that lives beside the demo.
Four differences that decide it
Both capture a web app and both produce an interactive clickable demo. From there, they aim at completely different buyers.
How you buy
A credit card and a free plan vs an annual enterprise contract
This is the first fork, and it decides most of the rest. Arcade is product-led: there’s a free plan (one published demo, one AI video, watermarked), and Growth is $50/seat/mo billed monthly, or $42.50 billed annually, up to ten seats before you talk to sales. You can be building today. Walnut is sales-led. There is no free plan and no self-serve trial, every button says Book a demo, and the cheapest real tier, Ignite, is $575/mo billed annually — a $6,900 commitment up front for three editor seats. One is a tool you try on a Tuesday afternoon. The other is a procurement decision.
What comes out
AI marketing video vs personalized sales demos
Both capture a product and produce a clickable interactive demo, so that part is a genuine tie. Where they diverge is the surrounding product. Arcade has re-centred on AI video generation: prompt-to-video grounded in a Brand Kit, a claimed six-minute average to a finished clip, plus GIF and MP4 export for landing pages and paid social. Walnut has no video generator and no MP4 export at all. Its energy goes into the sales demo — personalized per prospect with CRM data, packaged into playlists and deal rooms. Arcade is content you publish outward. Walnut is a demo you route through a deal.
Demo-to-pipeline
Both track viewers; only one lives inside your CRM
Arcade is unusually strong on analytics for a self-serve tool. On Growth it de-anonymizes viewer companies with Audience Reveal, ranks prospects on a Leads page, and pipes events into Amplitude, Mixpanel, Segment, and GA. That is real GTM instrumentation at $50 a seat. Walnut goes deeper and heavier: an advanced Salesforce app that launches demos and writes engagement scores and deal-risk back into the CRM, plus HubSpot, Marketo, Pardot, and Walnut Uncover deanonymization through ZoomInfo, 6sense, and Demandbase. If demo-sourced pipeline is a number your VP of Sales reports on, Walnut ties it to revenue more tightly. If you just want to know who engaged, without a contract, Arcade already does that.
Owning your content
What you can take with you when you leave
Neither tool lets you host a demo yourself; both are live assets served from the vendor. But the exit doors are very different sizes. Arcade at least gives you GIF and MP4 files (Growth+, capped at 720p) and a Step-by-Step PDF, though any export flattens the branching and hotspots down to flat video or images. Walnut is close to a sealed box: no MP4, PDF, HTML, or Markdown export documented, and its “offline demos” are a playback package, not a portable file you can host elsewhere. With either, an embed on your site depends on an active subscription, and a UI change means re-capturing. Leaving Walnut means rebuilding your library from scratch.
Feature-by-feature comparison
Same core product, opposite ends of the market. Grouped and side by side.
| Capability | Arcade | Walnut |
|---|---|---|
| Market & pricing | ||
| Free plan | Yes — 1 demo, 1 AI video, watermarked | No — sales-led, book a demo |
| Entry paid plan (billed monthly) | $50/seat — Growth | No monthly option |
| Entry paid plan (billed annually) | $42.50/seat/mo ($510/yr) — Growth | $575/mo ($6,900/yr) — Ignite |
| Seat model | Per creator seat, up to 10 | 3 Editor + 3 Presenter, bundled |
| Remove watermark | Growth+ (paid) | White-label add-on / Accelerate |
| Enterprise | Custom | Scale — custom quote |
| Capture | ||
| Browser capture | Yes — all plans (Chromium; no Safari) | Yes — Chrome HTML capture |
| Desktop capture (non-browser apps) | Yes — Mac & Windows app, all plans | No — browser-tab video only |
| Figma import | Yes — all plans | Yes — Figma capture |
| Manual data redaction | Manual blur + Page Morph (Growth) | Manual HTML editing |
| Automatic PII redaction | Not available | Not available |
| Output & demos | ||
| Interactive clickable demo | Yes — the core output | Yes — the core output |
| AI video generation (prompt-to-video) | Yes — Creator Studio | Not available |
| Downloadable MP4 / GIF file | Growth+ — GIF/MP4, 720p cap | No — hosted or offline package only |
| Written step-by-step document | Step-by-Step Guide — static, Growth+ | No — text lives inside the demo |
| AI voiceover narration | Yes — all plans (Eleven Labs) | Yes — all plans (Text-to-Speech) |
| Interactive branching | Growth+ | Yes — “choose your own adventure” |
| Dynamic variables / personalization | Growth+ — custom variables | Yes — prospect personalization + CRM data |
| Sandbox demos (live-like exploration) | Not available | Accelerate / add-on |
| Multi-language translation | Growth+ | Yes — up to 243 languages on Scale |
| Publishing, GTM & security | ||
| Branded help center / knowledge base | Not available | Not available |
| Custom domain | Enterprise | White-label add-on / Accelerate |
| Digital Sales Rooms / deal rooms | Not available | Scale / add-on |
| Viewer de-anonymization | Audience Reveal — Growth+ | Walnut Uncover — Accelerate+ |
| Native Salesforce app | Enterprise | Yes — advanced app, Accelerate+ |
| Analytics | Growth+ — Insights + Leads | Yes — deal/funnel + InsightsAI |
| Lead-capture forms | Growth+ | Yes — Ignite+ |
| SAML SSO / SCIM | Enterprise | Accelerate / add-on |
| MCP / AI-tool access | Yes — all plans (demo authoring) | Analytics data endpoint only — Scale |
| Export & lock-in | ||
| PDF export | Growth+ — via Step-by-Step | Not available |
| HTML export | Not available | Not available |
| Markdown export | Not available | Not available |
| Video-to-guide (upload a video) | Yes — Video to Arcade | Not available |
| Portable content export | MP4/GIF/PDF (interactivity flattens) | No — hosted only |
Both are interactive-demo tools, at opposite ends of the market. Arcade is self-serve, affordable, and video-first: a free plan, $50 seats, AI video generation, and files you can actually download. Walnut is enterprise and sales-led: no free trial, a $6,900/yr floor, and in return a deep Salesforce app, viewer deanonymization, sandbox demos, and Digital Sales Rooms. They tie on the core clickable demo and on AI voiceover. And they share two blind spots: neither hosts a searchable branded help center on your own domain, and neither turns one capture into a live written SOP that lives beside the demo. Walnut also gives you almost nothing to export.
Verified against Arcade’s and Walnut’s public pricing and documentation, July 2026. Spot something out of date? Tell us and we’ll fix it.
Pricing compared
Every number below states its billing interval. Mixing them is how comparisons mislead.
Free– $50/seat
Arcade: free plan (1 demo), then $50/seat/mo billed monthly ($42.50 annually) — Growth, up to 10 seats
$6,900/yr
Walnut: Ignite, $575/mo billed annually, 3 editor + 3 presenter seats; no free plan or trial
$19/seat/mo
Guidejar Pro billed monthly ($16 annually); Plus $25 adds the help center, MP4 export, and MCP
The gap here is enormous, and it is the honest headline. Arcade is the affordable, self-serve option: a free plan to start, then $50/seat/mo billed monthly ($42.50 annually) up to ten seats. Walnut isn’t really priced for a small team at all. Ignite is $575/mo billed annually ($6,900 up front) for three editor seats, and the sandbox demos, SSO, and white-labeling most buyers want push you to Accelerate at $1,550/mo ($18,600/yr). If your demos need to be wired into Salesforce for an enterprise sales motion, that can pay for itself. If they don’t, it’s a lot of money. Guidejar starts at $19/seat/mo billed monthly, and the plan with a branded help center, MP4 export, and MCP is Plus at $25.
Prices as of July 2026. Arcade billed per creator seat (10-seat cap on Growth); Walnut billed annually as seat bundles; Guidejar per seat, with 5 bundled on Business.
Where each one genuinely wins
Neither tool is a strictly better version of the other. These are the real, checkable advantages.
Arcade: demo something before it exists
Two Arcade features have no equivalent in Walnut or Guidejar. The Figma plugin, on every plan including Free, imports design frames directly, so marketing can ship a clickable walkthrough of a screen engineering hasn’t built yet. Page Morph lets you click any element on a live page and rewrite it before you record, which cleans up ugly test data and anonymizes customer names without a staging environment. For pre-launch GTM and design-stage validation, that is a real, specific advantage.
Arcade: AI video, and no sales call to get it
Arcade generates full marketing videos from a prompt, grounded in your Brand Kit, and claims a six-minute average to a finished clip. That is an entire product category Walnut simply doesn’t have, and Guidejar doesn’t either. It also ships GIF and MP4 export for landing pages and paid social. All of it is self-serve: a free plan to try, a $50 seat to scale, and a credit card instead of a procurement cycle.
Walnut: demos wired straight into revenue
Walnut’s advanced Salesforce app launches demos, writes engagement scores and deal-risk back into the CRM, and surfaces custom Walnut reports inside Salesforce, alongside HubSpot, Marketo, Pardot, Slack, and Highspot. Walnut Uncover deanonymizes demo viewers through ZoomInfo, 6sense, Demandbase, and Clearbit. For a revenue team that reports demo-sourced pipeline to the board, that attribution depth runs well past anything Arcade’s Leads page or Guidejar’s Insta Copy offers.
Walnut: enterprise buyer surfaces and governance
Digital Sales Rooms give buyers a shared deal space with mutual action plans and embedded live demos, and Sales and Customer Hub playlists curate a demo journey from marketing through customer success. Behind it sits enterprise plumbing: SOC 2, SSO and SCIM, role controls, global-team standardization, and a dedicated CSM, with customers like Adobe, Cisco, and Maersk. For a large org standardizing demos across regions, that package is the reason to sign.
Which tool is right for you?
Same core product, different price and different buyer. Honest recommendations based on what you actually need.
Choose Arcade if
- You want to start today without a sales call, on a free plan or a $50 self-serve seat
- AI-generated marketing video is part of the job, not just narrated screen captures
- You need downloadable GIF and MP4 files for landing pages, email, and paid social
- You’re demoing a product that doesn’t exist yet, and the Figma plugin and Page Morph matter
- You want demo analytics and viewer identification without an enterprise contract
Choose Walnut if
- You’re an enterprise GTM team and demos must be wired into Salesforce and the revenue funnel
- Buyer-facing surfaces like Digital Sales Rooms and sandbox demos are part of your sales motion
- You need viewer deanonymization at scale through ZoomInfo, 6sense, or Demandbase
- Enterprise governance is non-negotiable: SOC 2, SSO, SCIM, global teams, a dedicated CSM
- You have a $6,900-plus annual budget and an annual commitment isn’t a blocker
Self-serve teams that want polished demos and AI video pick Arcade. Enterprise revenue teams that need CRM-attributed demos and deal rooms pick Walnut.
They build the same core thing, a clickable interactive demo, but everything around it — from price to buyer to analytics — sits at opposite ends. Arcade wins on access, video, and export. Walnut wins on CRM depth, buyer surfaces, and enterprise governance. What neither one does is host a searchable branded help center on your own domain, or turn a single capture into a live written SOP that sits next to the demo. If you want the demo and the documentation and the help center in one tool, that’s the third option below.
Both stop at the demo. Your customers need more than a demo.
Arcade and Walnut both build interactive demos and stop there. Neither hosts a searchable branded help center on your own domain, and neither turns one capture into a live written SOP that lives beside the demo. If a demo is all you need, pick by budget above. If your team also documents processes and answers customer questions, here is the one tool that does both.
Guidejar
Guidejar takes one capture and publishes it as a Walkthrough View people click through with hotspots and branching, as a written Scroll View SOP, or as an MP4 with AI voiceover — your choice per guide. The whole library then lives in a searchable, branded help center at your own domain, and you can export it as MP4, PDF, HTML, or Markdown whenever you want. Self-serve, from $19 a seat.
- One capture, published as a clickable walkthrough or a written SOP, chosen per guide
- Searchable branded help center on your own custom domain, with Ask AI
- MP4 export with AI voiceover on Plus, plus PDF, HTML, and Markdown you can take anywhere
- Guidejar MCP lets an AI agent build your SOP library and your team query it from ChatGPT or Claude, on Plus
Starting at
$19/mo
per seat, billed monthly ($16 billed annually)
vs Arcade $50/seat/movs Walnut $575/mo billed annually
Try Guidejar freeOwn and export your content
MP4, PDF, HTML, and Markdown, so your library is never locked to one host
Translate into 30+ languages
From the Pro plan, no enterprise contract and no per-language wall
A help center, not just demos
Publish the whole library on your own domain with Ask AI ticket deflection, on Plus
Trusted by teams worldwide
How Guidejar stacks up
The rows that actually separate them, with the third column filled in.
| Capability | Arcade | Walnut | Guidejar |
|---|---|---|---|
| Interactive clickable demo | Yes — the core output | Yes — the core output | Yes — Walkthrough View |
| Written SOP document beside the demo | Static Step-by-Step, no auto-update | No — text lives inside the demo | Yes — live Scroll View, all plans |
| Branded help center on your domain | Not available | Not available | Yes — Plus plan |
| Downloadable MP4 export | Yes — GIF/MP4, Growth+ | No — hosted or offline only | Yes — Plus plan |
| AI video generation (prompt-to-video) | Yes — Creator Studio | Not available | Not available |
| CRM demo-to-pipeline attribution | Audience Reveal + Leads, Growth+ | Deep Salesforce app + Uncover | No — embed + Insta Copy |
| Portable content export | MP4/GIF/PDF (interactivity flattens) | No — hosted only | MP4, PDF, HTML, Markdown |
| MCP / AI-tool access | Demo authoring — all plans | Analytics data endpoint — Scale | Docs library your team queries — Plus |
| Entry price & access | Free plan; $50/seat/mo | No free plan; $6,900/yr | $19/seat/mo, self-serve |
Switching to Guidejar
From either tool, most teams finish the move in a week or two.
- 1
Export what you have
Arcade gives you GIF and MP4 files (Growth and up, capped at 720p) and a Step-by-Step PDF, though exports flatten branching and hotspots and the PDF silently drops video steps. Walnut is harder: no MP4, PDF, or HTML export, and its offline package isn’t a portable file, so plan to rebuild those demos.
- 2
Import into Guidejar
Feed exported MP4s to our AI Video-to-Guide Maker, drop Step-by-Step PDFs into our importer, or bring in the screenshots you already have. Anything else takes a couple of minutes to re-capture with our extension or desktop app, with no all-time import cap.
- 3
Publish it properly
Choose Walkthrough View or Scroll View or both per guide, add AI voiceover, translate into 30+ languages, and put the whole library on a branded help center at your own domain.
“It’s so helpful sharing tutorials and how-to guides.”
Marty Youssef, Founder
Frequently asked questions
The questions people actually search before picking one of the two.
Something else on your mind? Talk to us
Neither wins outright, because they aren’t priced or built for the same buyer. Arcade is the pick for self-serve teams that want polished demos and AI-generated video without a sales call: a free plan, $50 seats, GIF and MP4 export, and demo analytics on Growth. Walnut is the pick for enterprise revenue teams that need demos wired into Salesforce, viewer deanonymization, sandbox demos, and Digital Sales Rooms, and can commit to $6,900 a year and up. Neither hosts a branded help center or a written SOP on your own domain, which is where Guidejar comes in.
No. Walnut has no free plan and no self-serve trial. Every plan button is Book a demo, and the cheapest tier, Ignite, is $575/mo billed annually — a $6,900 commitment up front for three editor seats, with the Walnut watermark still on your demos unless you buy the White-labeling add-on. Arcade, by contrast, has a free plan (one published demo and one AI video, watermarked) and self-serve $50 seats. Guidejar is also self-serve, from $19/seat/mo billed monthly.
Walnut publishes two tiers, both billed annually. Ignite is $575/mo ($6,900/yr) for three editor and three presenter seats. Accelerate, the popular tier that adds sandbox demos, SSO and SCIM, Walnut Uncover, and white-labeling, is $1,550/mo ($18,600/yr). Scale, which adds Digital Sales Rooms and translation into 243 languages, is a custom quote. Several features on the lower tiers are also paid add-ons, so the headline price can understate the real bill.
Arcade has a genuine free plan: one published interactive demo, one AI video, 200 AI credits a month, and the Arcade watermark. Paid Growth is $50/seat/mo billed monthly, or $42.50 billed annually ($510/yr), for up to ten seats before you have to talk to sales. Growth is metered in AI credits — videos cost 50 credits per 30 seconds — so a video-heavy team burns through the 800 monthly credits faster than the seat price alone suggests.
Arcade can; Walnut can’t. Arcade downloads GIF or MP4 on Growth and above, capped at 720p, though it flattens the interactivity down to plain video. Walnut has no MP4 or video-file export at all; its “offline demos” are an interactive playback package, not a file you can hand off or host. Guidejar exports a real MP4 with AI voiceover on its Plus plan, along with PDF, HTML, and Markdown.
Walnut, clearly, and it’s one of its main reasons to exist. Walnut’s advanced Salesforce app launches demos and writes engagement scores and deal-risk back into the CRM, plus HubSpot, Marketo, Pardot, and Walnut Uncover deanonymization through ZoomInfo, 6sense, and Demandbase. Arcade has a native Salesforce integration too, but only on Enterprise; on Growth it pipes events into Amplitude, Mixpanel, Segment, and GA and identifies viewers with Audience Reveal. If CRM attribution is the whole point, Walnut goes deeper.
No, not in the sense of a searchable knowledge base on your own domain. Both are interactive-demo tools. Arcade’s closest thing is a static Step-by-Step Guide that doesn’t auto-update and isn’t embeddable; Walnut keeps its guide text inside the demo with no standalone article. Neither hosts a help center you can point customers to. Guidejar publishes the same capture as a clickable walkthrough and a written Scroll View SOP, then puts the whole library on a branded help center at your own domain, with Ask AI, from the Plus plan.
