Arcade vs Storylane in 30 seconds
These two are head-to-head competitors, not opposites. Arcade leads with “You’re the storyteller. Arcade makes every format effortless.” Storylane leads with “Build demos & sales agents for modern buying.” Both capture your product and turn it into an interactive demo, and both sell to marketing and sales. Same category, same buyer.
The split is what each one leans into. Arcade has re-centred on AI content: prompt-to-video generation grounded in a Brand Kit, a Figma plugin that lets you demo screens before they exist, Page Morph for cleaning up data before you record, and an MCP server on every plan. Storylane leans into the revenue motion: HTML and DOM-cloned demos you can edit like a live page, sandbox demos a prospect clicks around, Account Reveal that de-anonymises visitors, Deal Intelligence, Hubs deal rooms, A/B testing, and a Salesforce app. If the deliverable is a polished showcase, Arcade fits. If it feeds a pipeline, Storylane does.
Price is where they part hardest. Both start at $50, but Storylane’s HTML editor and personalization tokens sit on Growth at $625/mo, and its whitelabel domain and SSO on Premium at $1,500/mo. Arcade meters AI credits and caps Growth at 10 seats before “talk to sales.” The full table and pricing math are below. There is also a third option worth a look, since neither tool publishes a written help article from the same capture or hosts a branded, searchable help center on your own domain.
Four differences that decide it
Both capture a product and produce an interactive demo. From there, they aim at different jobs.
What they optimise for
AI-video showcase vs a demo that feeds pipeline
Arcade’s roadmap is pointed at AI video. Creator Studio turns a prompt into a branded video in about six minutes, and the changelog ships video work almost every week. Its interactive demos are known for polish, and the Figma plugin lets marketing build a walkthrough of screens engineering hasn’t shipped yet. Storylane points the same demo at revenue instead: it de-anonymises who watched, scores their engagement, packages demos into Hubs that act as buyer deal rooms, and pushes it all into Salesforce. One team wants a beautiful asset. The other wants a booked meeting.
HTML and DOM control
Editing the page, before and after capture
Both let you fake data and copy, but at different moments. Arcade’s Page Morph is a pre-capture trick: from the Chrome extension you click any element on the live site and rewrite it before recording, which is great for scrubbing customer names or demoing unshipped copy. Storylane’s HTML Demo Editor works after capture, letting you change any text or element on a cloned screen, add images, and edit the HTML with AI, and Enterprise adds full sandbox demos of a live environment. Storylane’s DOM-level control is deeper, but it lives on Growth at $625/mo, while Arcade’s Page Morph is on the $50 Growth plan and its HTML capture is Enterprise-only.
GTM analytics
Both identify viewers, one goes much further
This is where Storylane earns its price. Both tools de-anonymise demo viewers by company, but Storylane wraps it in a full sales stack: Account Reveal from Starter, Deal Intelligence for pipeline influence, A/B-tested demo variants, Presenter Demos for live calls, and a native Salesforce app on Premium. Arcade answers with Audience Reveal, a dedicated Leads page, branch-level analytics, and event propagation into Amplitude, Mixpanel, PostHog, and Segment, all on Growth. Arcade’s analytics are strong for a content tool. Storylane’s are built for a demand-gen team measured on sourced pipeline.
Pricing shape
A metered seat vs a steep, opaque ladder
They cost about the same to start and diverge fast. Arcade Growth is $50/seat/mo billed monthly ($42.50 annually), but AI video burns credits (800/mo is roughly eight minutes of generated video per seat), and Growth stops at 10 seats before Enterprise. Storylane starts at $50/mo for one seat, then climbs: the HTML editor and personalization tokens require Growth at $625/mo, and a whitelabel domain plus SSO require Premium at $1,500/mo. Neither lets you buy its headline feature at its entry price, and Storylane’s ladder is the steeper of the two.
Feature-by-feature comparison
Same category, different bets. Grouped and side by side.
| Capability | Arcade | Storylane |
|---|---|---|
| Capture & demo building | ||
| Browser capture | Yes — all plans | Yes — all plans |
| Capture sources | Chrome extension, Mac/Windows app, Figma plugin | Browser capture |
| HTML / DOM-edited demos | HTML capture — Enterprise only | HTML Demo Editor — Growth ($625/mo); sandbox — Enterprise |
| Chapters | Yes — all plans | Starter |
| Interactive branching | Growth+ | Yes — guided demos |
| Dynamic variables | Custom variables — Growth+ | Personalization Tokens — Growth |
| Pre-capture page editing | Page Morph — Growth | No — edits happen after capture |
| Video, voice & translation | ||
| AI voiceover | Yes — all plans (ElevenLabs) | Yes — Free plan |
| Prompt-to-video AI generation | Yes — Creator Studio | No — AI Video Avatar only (metered minutes) |
| Downloadable MP4 | Growth+ — 720p cap | Starter |
| GIF export | Growth+ | Yes — Free plan |
| Interactivity preserved on export | No — flattens to video/images | No — view-only GIF/video |
| Multi-language translation | Growth+ | Starter ($50/mo) |
| Written docs & help center | ||
| Written step-by-step document | Step-by-Step Guide — Growth+, static | Export as PDF, Word, Markdown or SOP |
| PDF export | Growth+ — via Step-by-Step | Included |
| Markdown export | Not available | Included |
| Written doc auto-updates with edits | No — re-export required | No — static export |
| Hosted branded help center / KB | Not available | Not available |
| Help center AI answers | Not available | Not available |
| Custom domain | Enterprise | Premium ($1,500/mo) — Whitelabel URL |
| SCORM / LMS package | Not available | Not available |
| GTM, integrations & security | ||
| Analytics | Growth+ — Insights | Basic Free, Advanced Starter |
| Visitor de-anonymisation | Audience Reveal — Growth+ | Account Reveal — Starter (250/mo) |
| A/B testing | Not available | Growth |
| Lead-capture forms | Growth+ | Yes — Free plan |
| Native CRM / analytics connectors | Growth+ — HubSpot, Mixpanel, Segment; Salesforce (Ent) | HubSpot + Zapier (Starter); Salesforce (Premium) |
| MCP server (AI-tool access) | Yes — all plans, incl. Free | Not available |
| SAML SSO | Enterprise | Premium ($1,500/mo) |
| Pricing | ||
| Free plan | 1 published demo + 1 AI video, 200 credits | 1 published demo |
| Entry paid plan (billed monthly) | $50/seat — Growth | $50 + $40/extra — Starter |
| HTML-demo tier (billed monthly) | Enterprise — custom | $625/mo — Growth (5 seats) |
| Seat model | Per creator seat, up to 10 on Growth | Per seat, +$40/extra on Starter |
| Enterprise | Custom | Custom |
Both make genuinely good interactive demos, so that part is close to a tie. Arcade wins on AI content: prompt-to-video generation, a Figma plugin, Page Morph, and an MCP server on every plan. Storylane wins on the sales motion: DOM-edited HTML demos, live sandbox demos, Account Reveal, Deal Intelligence, A/B testing, and a Salesforce app. Storylane also exports a richer written doc (PDF, Word, Markdown, SOP) where Arcade’s Step-by-Step is a static, Growth-gated PDF. Price cuts both ways: they start at the same $50, but Storylane’s best work sits on $625 and $1,500 tiers, while Arcade caps Growth at 10 seats and meters video credits. Both leave the same two things on the table: no written help article that updates with the demo, and no branded help center on your own domain.
Verified against both vendors’ public pricing and documentation, July 2026. Spot something out of date? Tell us and we’ll correct it.
Pricing compared
Every number below states its billing interval. Mixing them is how comparisons mislead.
$50/seat/mo
Arcade Growth billed monthly — $42.50/seat/mo billed annually; caps at 10 seats
$625/mo
Storylane Growth, 5 seats ($125/seat), where HTML demos live — Starter is $50 + $40/extra seat
$19/seat/mo
Guidejar Pro billed monthly — $16/seat/mo billed annually
Bottom line: they cost the same to try and diverge fast. Both start at $50, but the feature you probably came for decides the real bill. Arcade keeps a flat $50/seat and meters AI video by credits, then caps Growth at 10 seats before Enterprise. Storylane climbs a steep ladder: the HTML editor and personalization tokens require Growth at $625/mo for 5 seats, and a whitelabel domain plus SSO require Premium at $1,500/mo. For a 5-seat team billed monthly, that is Arcade Growth at $250 against Storylane Growth at $625. Guidejar Pro is $19/seat/mo billed monthly ($16 annually), so the same five seats is $95, and Business bundles them for $75/month flat.
Prices as of July 2026. Arcade bills per creator seat; Storylane adds $40/seat above the first on Starter; Guidejar Business bundles 5 seats.
Where each one genuinely wins
Neither tool is a strictly better version of the other. These are the real, checkable advantages.
Arcade: prompt-to-video AI, on top of the demos
Creator Studio generates a branded video from a prompt, grounded in a Brand Kit and any source material you attach (PDFs, slides, spreadsheets, URLs, other Arcades), in about six minutes. It is a whole product category Storylane does not have; Storylane’s AI Video Avatar is a metered talking-head feature, not prompt-to-video generation. If short marketing video is part of your job, Arcade ships it weekly and puts the MCP server that drives it on every plan.
Arcade: demo screens that don’t exist yet
The Figma plugin imports frames directly, on every plan including Free, so marketing can build a clickable walkthrough of a screen engineering hasn’t built. Page Morph goes further: from the Chrome extension you rewrite any element on the live page before you record, which scrubs customer data and lets you demo unshipped copy without a staging environment. Storylane edits the DOM too, but only after capture and only from its $625 Growth tier.
Storylane: a real end-to-end sales motion
Account Reveal de-anonymises demo visitors with firmographic enrichment from Starter, and the stack keeps going: Deal Intelligence for pipeline influence, A/B-tested demo variants, Presenter Demos for live calls, Hubs that act as buyer deal rooms, and a native Salesforce app on Premium. If a demo is how your team sources and tracks deals, this is the reason to pick Storylane, and Arcade’s Leads page does not go as deep.
Storylane: DOM-cloned and sandbox demos
The HTML Demo Editor lets you change any text or element on a captured screen, add images, drop in custom HTML, and edit content with AI, and Enterprise adds full sandbox demos of a live environment a prospect can freely click through. That is a materially different capability from screenshot annotation. It carries a Growth-tier price, but for a demo that has to look and behave like the real product, Storylane’s control is the deepest of the two.
Which tool is right for you?
Same category, different jobs. Honest recommendations based on the motion you run.
Choose Arcade if
- Short marketing video is part of the deliverable, and prompt-to-video generation matters as much as the interactive demo
- You demo screens that don’t exist yet, using the Figma plugin on any plan and Page Morph to edit the live page before you record
- A flat $50/seat is easier to budget than a laddered plan, and 10 creator seats is enough
- You want an MCP server on every plan, including Free, to generate demos and brand kits from your AI tools
- Visual polish of the finished asset is the point, and nobody needs to search the content later
Choose Storylane if
- Demos are a revenue motion, and Account Reveal, Deal Intelligence, and a Salesforce app matter more than video polish
- You need DOM-edited HTML demos or a live sandbox a prospect can click around, and you can budget the Growth tier
- You A/B test demo variants and run Presenter Demos on live sales calls
- You want a richer written export out of the box: PDF, Word, Markdown, or SOP, not a static Growth-gated PDF
- You are a sales or demand-gen team and the steeper price buys measurable pipeline
Content and video teams lean Arcade. Sales and demand-gen teams lean Storylane.
They compete for the same demo job, so the choice comes down to which motion you run and which gate you can live with: Arcade’s metered AI video and 10-seat Growth cap, or Storylane’s $625 HTML tier and $1,500 whitelabel tier. Neither one publishes a written help article that stays in sync with the demo, and neither hosts your content on a branded, searchable help center at your own domain. That is the gap the third option below fills.
Both of them stop at the same place
Arcade and Storylane both make interactive demos, so Guidejar’s angle is not “we make demos too.” It is what neither one does. From a single capture, Guidejar publishes both a clickable Walkthrough View and a written Scroll View step-by-step doc, then hosts the whole library on a searchable, branded help center at your own domain. Self-serve, from $19 a seat.
Guidejar
Guidejar takes one capture and publishes it two ways at once: a Walkthrough View people click through with hotspots and branching, the way Arcade and Storylane do it, and a written Scroll View that reads like a help article and stays in sync with the same steps. The whole library then lives in a searchable, branded help center on your own domain, with AI answers over it. From $19 a seat, billed monthly, with pricing you can read off the page.
- One capture, published as a clickable walkthrough and a written help article, chosen per guide
- Searchable branded help center on your own custom domain, on the Plus plan, with Ask AI on Business
- Guidejar MCP: point an AI agent at your docs to build a guide library, then let the team ask it questions in ChatGPT or Claude, from the Plus plan
- Transparent self-serve pricing from $19/seat, with MP4, PDF, HTML, and Markdown exports you own
Starting at
$19/mo
per seat, billed monthly ($16 billed annually)
vs Arcade $50/seat/movs Storylane $50/mo, HTML at $625
Try GuidejarA demo and a doc from one capture
Publish the same steps as a clickable walkthrough and a written help article, no rebuild and no second tool
Own and export your content
Download as MP4, PDF, HTML, or Markdown, instead of demos that live only on a hosted subscription
Translate into 30+ languages
From the Pro plan, one click per language, not a metered avatar or a higher tier
Trusted by teams worldwide
How Guidejar stacks up
The rows that actually separate them, with the third column filled in.
| Capability | Arcade | Storylane | Guidejar |
|---|---|---|---|
| Interactive demo output | Yes — polished interactive demos | Yes — guided & HTML demos | Yes — Walkthrough View, Pro plan |
| Written doc from the same capture | Static Step-by-Step, Growth+, no auto-update | Static export, view-only | Live Scroll View, in sync, all plans |
| Branded help center on your domain | No — Custom domain Enterprise | No — Whitelabel Premium ($1,500) | Yes — Plus plan |
| Searchable knowledge base + AI answers | Not available | Not available | Yes — Ask AI on Business |
| AI video generation | Yes — Creator Studio | No — metered avatar only | No — MP4 export with AI voiceover |
| MCP server | Yes — authors demos, all plans | Not available | Yes — authors a docs library your team queries, Plus |
| Multi-language translation | Growth+ | Starter ($50/mo) | Pro — 30+ languages |
| Entry paid price (billed monthly) | $50/seat — Growth | $50 — Starter, HTML at $625 | $19/seat — Pro |
Switching to Guidejar
From either tool, most teams finish the move in a few days.
- 1
Export what you have
Arcade exports GIF and MP4 on Growth and above (capped at 720p), plus a Step-by-Step PDF, though the export silently drops video steps. Storylane exports PDF, Word, Markdown, and MP4, but every download loses its interactivity and becomes a view-only file. Interactive flows come across as recordings, not clickable demos.
- 2
Import into Guidejar
Feed exported MP4s through our AI Video-to-Guide Maker, and turn exported PDFs, Markdown, or existing screenshots into guides with our importer, with no all-time import cap. Anything interactive takes a couple of minutes to re-capture with our extension or desktop app.
- 3
Publish it properly
Choose Walkthrough View or Scroll View or both per guide, add AI voiceover, translate into 30+ languages, and put the whole library on a branded help center at your own domain.
“So easy and intuitive to use! Professional and sleek.”
Titus Kam, Director at Ty Digital
Frequently asked questions
The questions people actually search before picking one of the two.
Something else on your mind? Talk to us
Neither, in the abstract. They build the same thing, interactive product demos, so it comes down to the motion you run. Arcade wins if the deliverable is content: it generates video from a prompt, imports from Figma, and edits the live page before you record, and its MCP server ships on every plan. Storylane wins if the demo is a sales instrument: DOM-edited HTML demos, live sandbox demos, Account Reveal, Deal Intelligence, A/B testing, and a Salesforce app all live in one place. Neither publishes a written help article that stays in sync with the demo, or hosts a branded, searchable help center on your own domain, which is where Guidejar comes in.
Both start at $50, then diverge. Arcade Growth is $50/seat/mo billed monthly ($42.50 annually), meters AI video by credits, and caps at 10 seats before Enterprise. Storylane starts at $50/mo for one seat (plus $40 per extra seat), but the HTML editor and personalization tokens require Growth at $625/mo, and a whitelabel domain plus SSO require Premium at $1,500/mo. So the entry price is close, but the feature you want decides the real bill. Guidejar Pro is $19/seat/mo billed monthly, with Business bundling five seats for $75/month.
Mostly how you edit them and what they feed. Arcade captures a product with a Chrome extension, desktop app, or Figma plugin, and its Page Morph edits the live page before you record. Storylane clones the DOM so you can rewrite any element on the captured screen afterward, add custom HTML, and on Enterprise run a full sandbox demo of the live environment. Storylane’s control is deeper but sits on its $625 Growth tier. Arcade leans toward polished output and AI video; Storylane leans toward demos wired into a CRM.
Both can, and this is a common myth about demo tools. Arcade’s Step-by-Step Guide turns a demo into a static PDF, but only on Growth and above, it drops video steps, and it does not auto-update after you edit. Storylane goes further, exporting as PDF, Word, Markdown, or SOP with an AI-powered document export. Both are one-time static files, though. Guidejar’s difference is that the written Scroll View is a live view of the same capture that stays in sync, and it can live on a branded help center rather than a downloaded document.
No, not in the sense of a hosted, searchable article library on your own domain. Arcade shares by link, embed, GIF/MP4, or a Collections landing page, and its custom domain is Enterprise-only. Storylane shares demos and packages them into Hubs, which are buyer deal rooms rather than an article knowledge base, and its whitelabel demo URL is a $1,500 Premium feature. Guidejar publishes the same captures into a searchable, branded help center on your own domain from the Plus plan, with AI answers over your content on Business.
Arcade does; Storylane does not. Arcade’s MCP server runs on every plan, including Free, and its purpose is authoring: an AI agent can create brand kits, add sources, and generate videos and demos from natural language. Storylane has no MCP server in its docs or plan matrix. Guidejar also has an MCP server, on the Plus plan, but pointed at a different job: an agent builds a written guide-and-SOP library from your existing docs, and the whole team then asks it questions from ChatGPT or Claude and gets answers with a link to the guide.
For a five-seat team billed monthly, Arcade Growth is 5 × $50 = $250/mo with AI video metered by credits, while Storylane Growth is a flat $625/mo because HTML demos and personalization live there. Storylane Starter is cheaper at about $210/mo for five seats, but it has no HTML editor, personalization, or A/B testing. So Arcade is the cheaper way to run real demos at scale, though it caps Growth at 10 seats. Guidejar Pro is $95/mo for the same five seats, and Business bundles them for $75/month flat.
No. Both are hosted platforms, and exporting flattens the demo. Arcade’s exports become GIF or MP4 (up to 720p) or a static Step-by-Step PDF, and any branching, hotspots, and variables are lost. Storylane states it plainly: once downloaded, a demo becomes a view-only GIF or video and loses its interactivity. That means an interactive demo really lives only inside an active subscription with either tool. Guidejar lets you export MP4, PDF, HTML, and Markdown files you own, and publish the interactive version to your own help center.
