Arcade vs Consensus in 30 seconds
These two both make interactive demos, but they sell to very different buyers. Arcade leads with “You’re the storyteller. Arcade makes every format effortless,” and lately with AI video generation. Consensus leads with “#1 in Demo Automation” and “Demos That Sell.” Same core artefact, a demo a buyer navigates on their own. Opposite ends of the market.
What differs is price and depth. Arcade is the accessible, self-serve toolkit: a free plan, $50 per seat ($42.50 billed annually), polished interactive demos, prompt-to-video AI, a Figma plugin, and Page Morph for cleaning up a page before you record it. Consensus is the enterprise buyer-enablement platform: Demolytics stakeholder tracking, sandbox Simulations, AI Agents, and a deep Salesforce, Outreach, and Gong stack, with no free plan and Starter at $600 a month billed annually. One you buy with a card this afternoon. The other starts with a sales call and an annual contract.
So the choice is really about your size and how you sell. The full table and the pricing math are below. There is also a third option worth a look, since neither tool turns a capture into a written SOP or hosts a branded help center on your own domain.
Four differences that decide it
Both capture a workflow and turn it into a self-navigated interactive demo. From there, they aim at completely different customers.
Who it is built for
Self-serve toolkit vs enterprise contract
Arcade sells itself. You start on a free plan, then pay $50 per seat each month or $42.50 billed annually, with a card and no sales call, and Growth runs up to ten seats before you have to talk to anyone. Consensus does not work that way. There is no free plan, no self-serve trial, and no monthly billing. Starter is $600 a month for five users billed annually, Pro is $1,250 for ten, and every plan begins with a conversation and a contract. That is roughly $120 to $125 per user each month against Arcade’s $50, so the two are not really shopping in the same aisle.
Output & ownership
Content you can carry out vs hosted-only
Both produce a self-navigated interactive demo, but they treat the file differently. An Arcade demo exports to GIF or MP4 on Growth, up to 720p, and its Step-by-Step Guide copies step images and text into Notion or Google Docs or downloads as a PDF, so you can carry some of the content out. The honest limit is that branching, hotspots, and variables flatten to video or static images the moment you export. Consensus keeps everything hosted, with no PDF, HTML, Markdown, or MP4 export and no documented bulk export, so the interactive assets and the Demolytics history stay on the platform. If portability matters at all, Arcade gives you more ways out.
Buyer intelligence
Viewer analytics vs buying-committee signals
This is Consensus’s founding idea and its clearest advantage. Demolytics tracks which stakeholder in a buying committee watched, what they replayed, and who they forwarded the demo to inside their own company, then surfaces hidden decision-makers and helps reps multi-thread the deal. Arcade has real analytics too. On Growth, Audience Reveal de-anonymises the companies viewing a demo, a Leads page ranks prospects by engagement, and events propagate into Amplitude, Mixpanel, Segment, and Salesforce. But it reports on viewers and accounts, not on a named buying group. If you sell complex software to a committee, that difference is the whole reason Consensus exists.
Where the depth sits
Marketing polish vs enterprise POC depth
The headline features sit at opposite ends of the market. Arcade points its engineering at marketing and sales content: prompt-to-video AI on every plan, a Figma plugin that lets you demo an unbuilt screen, and Page Morph for cleaning up a page before you record. Consensus points its engineering at the enterprise deal: sandbox Simulations for POC-grade try-before-you-buy experiences, conversational AI Agents that qualify and demo on demand, and native integration into a Salesforce, Outreach, and Gong stack. One is polish and reach for a self-serve team. The other is depth for a revenue org that can sign an annual contract.
Feature-by-feature comparison
Same core artefact, different price and depth. Grouped and side by side.
| Capability | Arcade | Consensus |
|---|---|---|
| Capture | ||
| Browser capture | Yes — Chrome extension, all plans (no Safari) | Yes — HTML capture + SNAP extension |
| Desktop capture | Yes — Mac & Windows apps, all plans | Yes — built-in screen recorder |
| Figma / design import | Yes — Figma plugin, all plans | Not available |
| Sensitive data redaction | Manual blur — Growth; Page Morph pre-capture | Manual blur PII |
| Automatic PII redaction | Not available | Not available |
| Demos & output | ||
| Interactive demo output | Yes — interactive Arcades | Yes — interactive tours |
| AI video generation | Yes — Creator Studio, all plans (credit-metered) | AI Video — Pro, 100 min + AI Avatars |
| Written step-by-step document | Static Step-by-Step Guide — Growth | No — hosted demos only |
| Interactive branching | Demo Branching — Growth | Yes — branching questions |
| Dynamic variables | Custom variables — Growth | Merge Links personalization |
| AI voiceover (audio narration) | Yes — all plans (Eleven Labs) | Yes — Starter |
| Voice cloning | Yes — BYO Eleven Labs key | Not available |
| Multi-language translation | Growth — languages not published | Starter; 65+ languages on Pro |
| Sandbox / live-environment demos | Not available | Simulations — Enterprise |
| AI demo agent (conversational) | Not available | Yes — AI Agents |
| Downloadable MP4 export | Growth — GIF/MP4, 720p cap | No — hosted only |
| Import & export | ||
| Import from PDF / DOCX | PDF → AI video only | Not available |
| Video-to-guide import | Yes — Video to Arcade | Not available |
| PDF export | Growth — via Step-by-Step Guide | Not available |
| HTML export | Not available | Not available |
| Markdown export | Not available | Not available |
| Export to Confluence / Notion | Copy steps clipboard — Growth | Not available |
| SCORM / LMS package | Not available | Not available |
| Bulk workspace export | Enterprise — REST API / data export | No — hosted only |
| Publishing, delivery & analytics | ||
| Hosted branded help center | No — Share Pages & Collections, not an article KB | No — per-buyer sales landing pages |
| Custom domain | Enterprise | Not available |
| In-app contextual delivery | Not available | Not available |
| Buyer / stakeholder analytics | Audience Reveal + Leads — Growth | Demolytics — stakeholder-level, multi-threading |
| Lead-capture forms | Growth | Yes — Starter |
| MCP server | All plans — demo / video authoring | Pro — AI Agent Connect |
| Native GTM integrations | Growth — Amplitude, HubSpot, Segment, Salesforce (Ent) | Adds Outreach, SalesLoft, Gong, Highspot — Pro |
| SSO / SAML | Enterprise | Enterprise |
| Pricing | ||
| Free plan | 1 demo + 1 AI video, watermark | No free plan |
| Entry paid (billed monthly) | $50/seat — Growth | None — annual-only |
| Entry paid (billed annually) | $42.50/seat — Growth | $600/mo for 5 users — Starter |
| Team / business tier | Growth — up to 10 seats | $1,250/mo for 10 users — Pro (annual) |
| Billing model | Monthly or annual, self-serve | Annual only, sales-gated |
| Seat model | Per seat; Growth caps at 10 | Bundled 5 / 10 users |
| Enterprise | Custom — SSO, HTML capture, API | Custom — Simulations, SSO |
Both build self-navigated interactive demos, so that job is a genuine tie. Arcade wins on access: a free plan, $50 per seat (or $42.50 annually), a Figma plugin, Page Morph, prompt-to-video AI, and downloadable GIF or MP4. Consensus wins on enterprise depth: Demolytics buyer-committee analytics, sandbox Simulations, AI Agents, and a deep Salesforce, Outreach, and Gong stack that ties demo engagement to pipeline. The split is segment, not quality. What neither one does is publish the same capture as a written Scroll View in a searchable help center on your own domain, and Consensus exports nothing at all.
Verified against both vendors’ public pricing and documentation, July 2026. Consensus was formerly DemoChimp. Spot something out of date? Tell us and we’ll correct it.
Pricing compared
Every number below states its billing interval. Mixing them is how comparisons mislead.
$42.50/seat/mo
Arcade Growth billed annually ($50 monthly); free plan capped at 1 demo
$600/mo
Consensus Starter for 5 users, billed annually (~$120/user); no free plan or trial
$19/seat/mo
Guidejar Pro billed monthly — $16/seat/mo billed annually
Bottom line: these two sit in different price leagues. Arcade is self-serve from $50 per seat monthly ($42.50 billed annually), with a free plan capped at one published demo, and Growth tops out at ten seats. Consensus is enterprise-priced and sales-gated: Starter is $600 a month for five users and Pro is $1,250 for ten, both billed annually, with no free plan, no trial, and no monthly option. Third-party trackers report real Consensus contracts running into the tens of thousands of dollars a year. One caveat on Arcade: Growth meters AI video in credits, so a video-heavy team pays more than the seat price alone suggests. Guidejar sits below both on a transparent self-serve model, $19 per seat billed monthly, with Business bundling five seats for $75 a month.
Prices as of July 2026. Arcade bills per seat and caps Growth at 10 seats; Consensus is annual-only and sales-gated; Guidejar Business bundles 5 seats. Arcade Growth meters AI video in credits.
Where each one genuinely wins
Neither tool is a strictly better version of the other. These are the real, checkable advantages.
Arcade: Page Morph and the Figma plugin
Arcade has two capture tricks neither Consensus nor Guidejar can match. Page Morph lets you click any text or element on the live page and rewrite it before you record, so you can scrub customer names, clean up test data, or demo copy that doesn’t exist yet, and the edits persist across clicks and reloads. The Figma plugin, on every plan including Free, imports design frames directly, so marketing can ship a clickable walkthrough of a screen engineering hasn’t built. For pre-launch GTM, that combination is genuinely useful.
Arcade: prompt-to-video AI and viewer-level lead intelligence
Arcade’s Creator Studio generates polished video from a prompt grounded in your Brand Kit, with a claimed six-minute average to a finished video, and it ships on every plan including Free. Guidejar has no prompt-to-video generator at all, and Consensus keeps its AI Video on the Pro tier. On Growth, Arcade also de-anonymises the companies viewing your demos through Audience Reveal, ranks them on a Leads page, and propagates events into Amplitude, Mixpanel, Segment, and Salesforce. For a demand-gen team, that is real reach on a self-serve budget.
Consensus: Demolytics buyer intelligence
Consensus more or less invented buyer-group analytics, and it is still the reason the platform exists. Demolytics tracks which stakeholder in a buying committee watched, what they replayed, and who they forwarded the demo to inside their own company, then surfaces hidden decision-makers and multi-threads the deal automatically. Arcade’s Audience Reveal identifies viewer companies, which is useful, but it reports on viewers, not on a committee. Nothing in Arcade, and nothing in Guidejar, tracks a buying group the way Consensus does.
Consensus: sandbox Simulations, AI Agents, and enterprise depth
Beyond analytics, Consensus offers sandbox Simulations for full POC-grade experiences, conversational AI Agents that qualify and demo on demand, SSO, and a deep native stack across Salesforce, Outreach, SalesLoft, Gong, and Highspot with API access on Pro. It is built to sit inside an enterprise revenue workflow, and its long-standing G2 category leadership across roughly 1,661 reviews reassures cautious buyers. That is a depth neither Arcade nor Guidejar reaches.
Which tool is right for you?
Same artefact, different market. Honest recommendations based on your size and motion.
Choose Arcade if
- You want to start today on a free plan and buy with a card, self-serve, with no sales call or annual contract
- The output is marketing and sales content, where visual polish and prompt-to-video AI are the deliverable
- You are demoing something that doesn’t exist yet, and the Figma plugin plus Page Morph let you fake it convincingly
- Demo-sourced pipeline is the metric, and Audience Reveal plus a Leads page turn views into named prospects
- Your budget is per-seat and mid-market, at $50 a seat rather than a $600-a-month enterprise minimum
Choose Consensus if
- You sell complex software to multi-stakeholder buying committees and need to see who engaged
- Demolytics, stakeholder discovery, and automated multi-threading are the point, not a nice-to-have
- You want sandbox Simulations for try-before-you-buy POC experiences at the enterprise tier
- Your demo engagement has to flow into a Salesforce, Outreach, Gong, and Highspot sales stack
- An annual enterprise contract is fine, and a category-leading G2 track record reassures your buyers
Self-serve teams that want polished demos and AI video pick Arcade. Enterprises selling to buying committees pick Consensus.
They aim at the same artefact from opposite ends of the market, so the honest split is budget and motion. Arcade fits a team that wants to make a great-looking demo or video this afternoon without a sales call, and to build one before the product even ships. Consensus fits a revenue org that needs buyer-committee analytics, sandbox POC environments, and a deep sales-tech stack, and can sign an annual contract for it. Neither one turns a capture into a hosted written SOP or puts your library in a branded help center on your own domain, which is where the third option below comes in.
Both make the demo. Neither writes the doc.
Arcade and Consensus both turn a capture into an interactive demo and keep it hosted on their platform. Neither publishes that same capture as a written step-by-step SOP in a searchable help center on your own domain, and Consensus lets you export nothing at all. If support and onboarding are part of the job, here is the third option.
Guidejar
Guidejar takes one capture and publishes it as a Walkthrough View people click through with hotspots and branching, as a written Scroll View that reads like an SOP, or as an MP4 with AI voiceover. The whole library then lives in a searchable, branded help center at your own domain, and you own and can export all of it. Self-serve from $19 per seat billed monthly.
- One capture, published as a clickable walkthrough and a written Scroll View doc, chosen per guide
- Searchable branded help center on your own custom domain, with Ask AI
- Transparent self-serve pricing from $19 a seat, no annual contract or sales call
- Guidejar MCP: an AI agent builds your SOP library and the team self-serves answers in ChatGPT or Claude, from the Plus plan
Starting at
$19/mo
per seat, billed monthly ($16 billed annually)
vs Arcade $50/seat/movs Consensus $600/mo for 5 users
Try Guidejar freeOwn and export everything
Export as PDF, HTML, Markdown, or MP4, so your content is never locked to the platform
AI voiceover and 30+ languages
Narrate on the Pro plan and translate with one click, no Enterprise tier needed
MP4 export on Plus
Turn any Walkthrough View into a downloadable video with AI voiceover baked in
Trusted by teams worldwide
How Guidejar stacks up
The rows that actually separate them, with the third column filled in.
| Capability | Arcade | Consensus | Guidejar |
|---|---|---|---|
| Interactive demo output | Yes — interactive Arcades | Yes — interactive tours | Yes — Walkthrough View, Pro plan |
| Written step-by-step document | Static Step-by-Step Guide — Growth | No — hosted demos only | Yes — live Scroll View, all plans |
| Branded help center on your domain | No — Share Pages, not a KB | No — per-buyer landing pages | Yes — Plus plan |
| Downloadable MP4 export | Yes — Growth, 720p cap | No — hosted only | Yes — Plus plan, up to 30 min |
| Own & export your content | GIF / MP4 + Step-by-Step PDF | No export — hosted only | PDF, HTML, Markdown, MP4 |
| Buyer / stakeholder analytics | Audience Reveal + Leads — Growth | Demolytics — stakeholder-level | Guide analytics, no buyer-committee layer |
| Self-serve, no sales call | Yes — free plan, $50/seat | No — annual contract, sales-gated | Yes — $19/seat self-serve |
| Entry paid price | $50/seat/mo — Growth | $600/mo for 5 users — Starter | $19/seat/mo — Pro |
| MCP server purpose | All plans — authors demos / video | Pro — AI Agent Connect | Plus — authors a docs library your team queries |
Switching to Guidejar
From either tool, most teams finish the move in 1–2 weeks.
- 1
Export what you have
Arcade lets you carry content out on Growth: GIF or MP4 up to 720p, and a Step-by-Step Guide you copy into Notion or Google Docs or download as a PDF, though branching and hotspots flatten and video steps get dropped. Consensus is harder, with hosted interactive assets and no PDF, HTML, or MP4 export to take with you at all.
- 2
Import into Guidejar
Run exported Arcade MP4s through our AI Video-to-Guide Maker, and bring Step-by-Step PDFs, Markdown, or existing screenshots straight in with our importer, with no all-time import cap. Anything captured live takes a couple of minutes to redo with our Chrome extension or desktop app.
- 3
Publish it properly
Choose Walkthrough View or Scroll View or both per guide, add AI voiceover, translate into 30+ languages, and put the whole library on a branded help center at your own domain.
“Easy to use, solves the problem from A to Z.”
ertürk poyraz, Founder at Proyo
Frequently asked questions
The questions people actually search before picking one of the two.
Something else on your mind? Talk to us
It depends on your size and how you sell. Arcade is the better pick for a mid-market or self-serve team: it has a free plan, costs $50 a seat ($42.50 billed annually), and adds AI video, a Figma plugin, and Page Morph, all bought with a card. Consensus is the better pick for an enterprise selling complex software to buying committees, where Demolytics stakeholder analytics, sandbox Simulations, and a deep Salesforce and Outreach stack justify an annual contract that starts at $600 a month. Neither publishes a written SOP or hosts a branded help center on your own domain, which is where Guidejar comes in.
No. Consensus has no free plan, no self-serve trial, and no monthly billing. Every plan is billed annually and gated behind a sales conversation, with Starter at $600 a month for five users and Pro at $1,250 for ten. You can request a sample demo, but a real workspace needs a contract. Arcade, by contrast, has a free plan for one user, though it is capped at one published demo and one AI video and keeps the Arcade watermark. Guidejar also has a free plan, with 5 guides and self-serve checkout from $19 a seat.
Arcade is self-serve: a free plan, then Growth at $50 per seat monthly or $42.50 billed annually, capped at ten seats, with Enterprise custom. Consensus is enterprise and annual-only: Starter is $600 a month for five users and Pro is $1,250 for ten, both billed annually, with Enterprise custom. That works out to roughly $120 to $125 per user each month for Consensus. One thing to watch on Arcade Growth: AI video is metered in credits, so a video-heavy team pays more than the seat price alone. Guidejar starts at $19 per seat billed monthly.
Arcade, by a wide margin. Its paid entry is $50 a seat ($42.50 annually), against Consensus’s $600 a month for five users, and Arcade adds a free plan that Consensus does not offer at all. Consensus is enterprise-priced on purpose, with third-party trackers reporting real contracts in the tens of thousands of dollars a year. If cost and self-serve access are what you are optimising for, Arcade wins it clearly, and Guidejar starts lower still at $19 a seat.
Page Morph is Arcade’s pre-recording live-page editor. Before you capture, you turn on Edit Page in the Chrome extension, then click any text or element on the real webpage and rewrite it, and the change persists across clicks and reloads while you record. It solves three problems at once: scrubbing messy test data, anonymising customer names and numbers without a staging environment, and demoing copy that doesn’t exist in the product yet. It is on Arcade’s Growth plan, and neither Consensus nor Guidejar has an equivalent.
Demolytics is Consensus’s buyer-signal analytics: it tracks which stakeholder in a buying committee watched a demo, what they replayed, and who they forwarded it to internally, then surfaces hidden decision-makers and multi-threads the deal. It is the feature Consensus was built around. Arcade has strong analytics of its own, including Audience Reveal, which de-anonymises the companies viewing a demo, and a Leads page, but it reports on viewers and accounts rather than a named buying committee. Guidejar has no equivalent buyer-group layer.
Only in part, and only Arcade. Arcade’s Step-by-Step Guide converts a demo into a static, scroll-through walkthrough, but it doesn’t auto-update, isn’t embeddable, carries no analytics, and is Growth-only. Consensus produces interactive demos and per-buyer landing pages with no written-doc export at all. Neither hosts a searchable, article-based help center on your own domain. Guidejar publishes the same capture as both a clickable Walkthrough View and a live written Scroll View, then puts the whole library on a branded help center at your own domain from the Plus plan.
