Supademo vs Walnut in 30 seconds
These two do the same core job from opposite ends of the market. Supademo leads with “Exceptional product demos in minutes, not days.” Walnut leads with “The AI-powered interactive demo platform built for your entire go-to-market.” Both capture a live web app and turn it into a clickable HTML demo. Where they part ways is price, buyer, and what happens around the demo.
Supademo is self-serve. There is a free plan, Scale is $38/creator/mo billed annually ($50 monthly), and you can sign up and publish today. It also lets a demo leave the platform: export as a written SOP, a PDF, an MP4, or a free SCORM package for an LMS, and surface it in-app through a searchable Demo Hub. Walnut is sales-led and enterprise-priced. There is no free plan and no trial, the floor is Ignite at $575/mo billed annually ($6,900/yr) for 3 editor seats, and demos stay locked inside Walnut. What you pay for is the revenue machinery: a deep Salesforce app, Walnut Uncover to deanonymize viewers, Digital Sales Rooms, and enterprise governance.
So the choice is mostly about budget and buyer, not about who makes a better demo. A team that wants to try before it commits leans Supademo; a revenue org that measures demos against closed-won pipeline leans Walnut. The full table and pricing math are below. There is also a third option worth a look, because neither tool turns a capture into a written help-center article on your own domain.
Four differences that decide it
Both capture a live web app and both publish a clickable HTML demo. From there they diverge on price, portability, and how far they reach into revenue.
Price & how you buy
Self-serve from free vs a five-figure annual contract
Supademo is self-serve. A free plan covers 5 demos, Scale is $38/creator/mo billed annually ($50 monthly), and paid plans come with a 14-day trial and no card. You sign up and publish the same day. Walnut is quote-first: every CTA is “Book a demo,” there is no free plan or trial, and the cheapest way in is Ignite at $575/mo billed annually, a $6,900/yr commitment for 3 editor seats, with the Walnut watermark until you buy the White-labeling add-on. These are two different buyers: a team that wants to test the tool this afternoon, and one with budget and sign-off for an annual enterprise deal.
Output & portability
A demo you can take out vs a demo that stays put
Supademo turns one capture into a lot of surfaces. A demo can export as a written step-by-step SOP (Copy Steps, on the free plan), a PDF, an MP4 (1080p on Free, 4K on Scale), or a free SCORM 1.2 package for your LMS, and it can surface inside your own app through a searchable Demo Hub, also on the free plan. Walnut keeps demos as proprietary hosted HTML, shared by link, embed, or an offline interactive package. There is no MP4, PDF, HTML, Markdown, or SCORM export, and no written-document output. If you need a demo to leave the platform in a portable format, Supademo does it and Walnut does not.
Demo-to-revenue
CRM attribution and buyer surfaces
Walnut is built to tie a demo to a pipeline. Its Salesforce app launches demos, scores engagement, flags deal risk, and drops custom reports inside the CRM; HubSpot, Marketo, and Pardot round it out; and Walnut Uncover deanonymizes demo viewers through ZoomInfo, 6sense, Demandbase, and Clearbit. Digital Sales Rooms give each buyer a shared deal space with mutual action plans. Supademo has real connectors too (HubSpot, Salesforce, Marketo, Seismic, Slack, Intercom) from Scale, and syncs viewers as identified leads, but it stops short of Walnut’s deal-room and deanonymization depth. For a revenue team that scores demos against closed-won, Walnut reaches further.
Enterprise fit
Governance and scale vs a self-serve rollout
Walnut is set up for a large, security-reviewed rollout: SSO and SCIM at Accelerate, role and permission controls, a dedicated CSM, professional-services hours, and named customers like Adobe, Cisco, and Maersk. Supademo is SOC 2 compliant too, but SSO and SAML sit on Enterprise (10-creator minimum), and its sweet spot is a team that self-serves rather than one that runs a procurement cycle. The two overlap most on pixel-perfect HTML cloning and free-exploration sandbox demos: Walnut ships sandbox at Accelerate or as an add-on, Supademo at Growth ($350/mo for 5 creators). Same capability, very different price of entry.
Feature-by-feature comparison
Same core job, opposite ends of the market. Grouped and side by side.
| Capability | Supademo | Walnut |
|---|---|---|
| Capture | ||
| Browser capture | Yes — all plans | Yes — HTML/DOM capture |
| Desktop capture (non-browser apps) | Scale — Mac & Windows apps | No — browser-tab video only |
| Front-end HTML cloning / sandbox demos | Growth | Accelerate or add-on |
| Automatic PII redaction | Scale — Smart Blur | No — manual HTML editing only |
| Video-to-guide import | Yes — Free, video splitting | No — live capture only |
| Import from PDF / DOCX | Not available | Not available |
| Demo & output | ||
| Guided interactive walkthrough | Yes — all plans | Yes — the core output |
| Written step-by-step SOP output | Yes — Copy Steps, Free | No — interactive demo only |
| Downloadable MP4 file | 1080p on Free, 4K on Scale | No — link, embed, or offline package |
| SCORM / LMS package export | Yes — free, no account | Not available |
| AI voiceover (audio narration) | Scale | Yes — all plans |
| AI voice cloning | Growth | Not available |
| Interactive branching | Scale | Included |
| Dynamic variables / personalization | Scale | Included |
| Multi-language translation | Scale — 50+ languages | Yes; 243 languages at Scale tier |
| Delivery & go-to-market | ||
| In-app searchable guidance widget | Yes — Demo Hub, Free | Not available |
| Digital Sales Rooms / deal rooms | Not available | Scale or add-on |
| CRM demo-to-pipeline attribution | Lead sync from Scale | Deep — Salesforce app, deal analytics |
| Viewer deanonymization | Not available | Walnut Uncover — Accelerate |
| Native CRM / GTM connectors | Scale — HubSpot, Salesforce, Marketo, Seismic | Deep — SF app, HubSpot, Marketo, Pardot, Highspot |
| Lead-capture forms | Scale | Yes — Ignite+ |
| Analytics | Scale | Strong; InsightsAI on Accelerate |
| Publishing, AI & security | ||
| Hosted branded help center (article KB) | No — Showcase demo gallery, Scale | No — sales tooling only |
| Custom domain | Scale | White-labeling add-on / Accelerate |
| Remove watermark | Scale | White-labeling add-on / Accelerate |
| MCP server | Scale — AI edits & publishes demos | Scale — analytics data endpoint |
| SAML SSO + SCIM | Enterprise | Accelerate or add-on |
| SOC 2 | Included | Included |
| Pricing | ||
| Free plan | 5 demos, watermarked | No — no free plan or trial |
| Entry paid plan (billed annually) | $38/creator/mo — Scale | $575/mo — Ignite, 3 seats |
| Entry paid plan (billed monthly) | $50/creator/mo — Scale | No monthly billing |
| Team / growth tier | $350/mo — Growth, 5 creators (annual) | $1,550/mo — Accelerate, 6 seats (annual) |
| Free view-only seats | 5 on Scale, unlimited on Growth+ | Bundled Presenter seats (3, then 6) |
| Enterprise | Custom — 10-creator minimum | Scale — custom quote |
Supademo and Walnut both build clickable HTML demos, so on the core job they tie. They split on everything around it. Supademo is the affordable, self-serve choice: a free plan, $38/creator/mo, MP4 and SCORM export, a written-SOP output, and a searchable in-app Demo Hub. Walnut is the enterprise, sales-led choice: a $6,900/yr floor, but deep Salesforce attribution, viewer deanonymization, Digital Sales Rooms, and SSO-grade governance. Neither one, though, publishes your capture as a written help-center article on your own domain, or hands your whole team an AI that answers from your docs. That gap is where the third option comes in.
Verified against both vendors’ public pricing and documentation, July 2026. Spot something out of date? Tell us and we’ll correct it.
Pricing compared
Every number below states its billing interval. Mixing them is how comparisons mislead.
$38/creator/mo
Supademo Scale billed annually ($50 monthly); free plan available
$575/mo
Walnut Ignite billed annually ($6,900/yr), 3 seats, no free plan or monthly billing
$19/seat/mo
Guidejar Pro billed monthly — $16/seat/mo billed annually
Bottom line: these are different budgets, not a close call. Supademo is self-serve from a free plan, with Scale at $38/creator/mo billed annually and Growth at $350/mo for 5 bundled creators. Walnut is annual-only and sales-led: Ignite is $575/mo billed annually ($6,900/yr) for 3 editor seats, and Accelerate is $1,550/mo ($18,600/yr) for 6. There is no free entry and no month-to-month. What Walnut’s price buys is the revenue machinery (Salesforce attribution, Uncover, Digital Sales Rooms); what Supademo’s buys is breadth and portability at a fraction of the commitment. Guidejar sits at $19/seat/mo billed monthly, with Business bundling five seats for $75/month ($59 billed annually).
Prices as of July 2026. Supademo bills per creator (Growth bundles 5); Walnut is annual-only with no free plan; Guidejar Business bundles 5 seats.
Where each one genuinely wins
Neither tool is a strictly better version of the other. These are the real, checkable advantages.
Supademo: cheap to start, and a demo that travels
Supademo is the low-friction way in. A free plan, self-serve pricing from $38/creator/mo, and a 14-day trial with no card mean you can evaluate it without talking to sales. And a Supademo does not have to stay inside Supademo: export it as a written SOP, a PDF, an MP4, or a free SCORM 1.2 package that reports completion into Cornerstone, Docebo, or Moodle. For an L&D or enablement team with an LMS mandate, that SCORM path is a hard requirement Walnut cannot meet at any price.
Supademo: breadth on a small budget
Beyond the demo, Supademo covers a lot of ground cheaply. Demo Hub puts searchable, on-demand guidance inside your own app on the free plan. Video splitting turns an existing recording into an interactive demo. Real CRM connectors (HubSpot, Salesforce, Marketo, Seismic, Slack, Intercom) sync viewers as leads from Scale, and voice cloning, sandbox demos, and 50+ language translation are there when you grow into Growth, all without a five-figure floor.
Walnut: demos wired straight into pipeline
This is Walnut’s real edge. Its enterprise Salesforce app launches demos, scores viewer engagement, flags deal risk, and drops custom reports inside the CRM; HubSpot, Marketo, Pardot, and Highspot extend it; and Walnut Uncover deanonymizes demo viewers through ZoomInfo, 6sense, Demandbase, and Clearbit. Add Digital Sales Rooms with mutual action plans, and you get a full-funnel buyer surface that ties demo engagement to closed-won revenue, far beyond anything Supademo’s lead sync does.
Walnut: enterprise credibility and buyer surfaces
Walnut is built for a security-reviewed rollout across a global GTM team. SSO and SCIM at Accelerate, role and permission controls, SOC 2, a dedicated CSM, and professional-services hours make it a comfortable standardization play, and its named customers include Adobe, Cisco, NetApp, and Maersk. If personalized, pixel-perfect demos have to ship across presales, sales, marketing, and CS with enterprise governance, Walnut is in its element and budget is not the deciding factor.
Which tool is right for you?
Same core job, opposite budgets. Honest recommendations based on your buyer.
Choose Supademo if
- You want to try before you buy: a free plan and a 14-day trial with no card, then self-serve pricing from $38/creator/mo
- You need a demo to leave the platform as an MP4, a PDF, a written SOP, or a free SCORM package for your LMS
- Your budget is a per-seat SaaS line, not a $6,900/yr annual enterprise commitment
- You want in-app searchable guidance on a small budget, since Demo Hub is on the free plan
- You document for support and onboarding as well as sales, and want the written-SOP output
Choose Walnut if
- Your demos have to tie to pipeline: deep Salesforce attribution, deal analytics, and Walnut Uncover deanonymization
- You sell to enterprise and need SOC 2, SSO, SCIM, role controls, and a dedicated CSM
- You want buyer-facing surfaces: Digital Sales Rooms with mutual action plans and curated playlists
- Personalized, pixel-perfect HTML demos across a global GTM team is the core job, and budget is not the constraint
- You are standardizing demos across presales, sales, marketing, and customer success
Self-serve teams that want portable output pick Supademo. Enterprise revenue teams that live in the CRM pick Walnut.
They aim at the same interactive-demo job from opposite ends of the market. Supademo is affordable, self-serve, and lets a demo leave in a portable format. Walnut is enterprise-priced, sales-led, and wires demos into the revenue funnel. The honest tie-breaker is budget and buyer: a $38/creator SaaS tool you can start this afternoon, or a $6,900/yr platform your RevOps team will justify on pipeline. Neither one, though, turns a capture into a written help-center article on your own domain, or gives your whole team an AI that answers from your docs. That is the gap the third option fills.
Both build a demo, and stop there
Supademo and Walnut both publish an interactive demo, then leave the rest to you. Neither turns the same capture into a written help-center article on your own domain, and neither gives your whole team an AI that answers from your docs. If a clickable demo is all you need, either tool will serve you. If you also document for support and onboarding, here is a third option.
Guidejar
Guidejar takes one capture and publishes it three ways: as a Walkthrough View people click through with hotspots and branching, as a written Scroll View SOP, and as an MP4 with AI voiceover. The whole library then lives in a searchable, branded help center at your own domain, with Ask AI answering from it. Self-serve from $19/seat/mo billed monthly.
- One capture, published as a clickable walkthrough or a written SOP, chosen per guide
- MP4 export on the Plus plan, with AI voiceover from the Pro plan
- Searchable branded help center on your own custom domain, with Ask AI
- Guidejar MCP builds a docs library and answers your team’s questions from it, on the Plus plan
Starting at
$19/mo
per seat, billed monthly ($16 billed annually)
vs Supademo $38/creator/mo annualvs Walnut $575/mo annual
Try Guidejar freeOwn and export your content
Download any guide as MP4, PDF, HTML, or Markdown, instead of a demo locked to a hosted link
Translate into 30+ languages
From the Pro plan, one click per language, not an enterprise contract
A written SOP from the same capture
Publish Scroll View alongside the walkthrough, so support and onboarding are not a second tool
Trusted by teams worldwide
How Guidejar stacks up
The rows that actually separate them, with the third column filled in.
| Capability | Supademo | Walnut | Guidejar |
|---|---|---|---|
| Interactive demo output | Yes — all plans | Yes — the core output | Yes — Walkthrough View, Pro plan |
| Written step-by-step SOP output | Yes — Copy Steps, Free | No — interactive demo only | Yes — Scroll View, all plans |
| Branded help center on your domain | No — Showcase demo gallery, Scale | No — sales tooling only | Yes — Plus plan |
| Downloadable MP4 export | 1080p on Free, 4K on Scale | No — link, embed, or offline package | Yes — Plus plan |
| SCORM / LMS package | Yes — free, no account | Not available | Not available |
| CRM demo-to-pipeline attribution | Lead sync from Scale | Deep — Salesforce app + Uncover | Not available |
| MCP server | Scale — edits & publishes demos | Scale — analytics data endpoint | Plus — authors a docs library your team queries |
| Entry price (billed annually) | $38/creator, plus a free plan | $575/mo, 3 seats, no free plan | $16/seat ($19 monthly) |
Switching to Guidejar
From either tool, most teams finish the move in 1–2 weeks.
- 1
Export what you have
Supademo exports demo by demo (Copy Steps as an SOP, PDF, MP4, SCORM), though bulk workspace export is Enterprise-only and branching does not survive. Walnut is tighter: demos are proprietary hosted HTML with no MP4, PDF, or Markdown export, only an offline package.
- 2
Import into Guidejar
Turn exported PDFs, Markdown docs, or existing screenshots into guides with our importer, with no all-time import cap. Anything interactive takes a couple of minutes to re-capture with our extension or desktop app.
- 3
Publish it properly
Choose Walkthrough View or Scroll View or both per guide, add AI voiceover, translate into 30+ languages, and put the whole library on a branded help center at your own domain.
“I am using Guidejar from last 2 years and very happy.”
Rohit Pithisaria, Founder
Frequently asked questions
The questions people actually search before picking one of the two.
Something else on your mind? Talk to us
Neither wins in the abstract; they sit at opposite ends of the demo market. Supademo is the affordable, self-serve pick: a free plan, $38/creator/mo billed annually, MP4 and SCORM export, a written-SOP output, and a searchable Demo Hub. Walnut is the enterprise pick: no free plan and a $6,900/yr floor, but deep Salesforce attribution, Walnut Uncover deanonymization, Digital Sales Rooms, and SSO-grade governance. Pick on budget and buyer. Neither one publishes a written help-center article on your own domain, which is where Guidejar fits.
No. Walnut has no free plan and no free trial; every CTA is “Book a demo.” The cheapest way in is Ignite at $575/mo billed annually, a $6,900/yr commitment for 3 editor seats, and the Walnut watermark stays until you buy the White-labeling add-on. Supademo, by contrast, has a free plan (5 demos, watermarked) and a 14-day trial with no card. Guidejar also has a free plan (5 guides) and self-serve pricing from $19/seat/mo.
Supademo is far cheaper to start. Its Scale plan is $38/creator/mo billed annually ($50 monthly), and Growth is $350/mo for 5 bundled creators. Walnut is sales-led and annual-only: Ignite is $575/mo billed annually ($6,900/yr) for 3 editor seats, and Accelerate is $1,550/mo ($18,600/yr) for 6. There is no monthly billing and no free entry. The two answer different budgets. Guidejar sits between them on model, self-serve from $19/seat/mo, with Business bundling five seats for $75/month.
Supademo does; Walnut does not. Supademo has a free SCORM 1.2 wrapper (no account needed) that packages a demo for Cornerstone, Docebo, Moodle, and other LMSs and reports completion and score. One caveat: it wraps a hosted iframe rather than a self-contained file, so the module needs live access to Supademo. Walnut has no SCORM or LMS export anywhere in its docs. Guidejar has no SCORM export either, so if an LMS package is a hard requirement, Supademo is the pick.
Both lock you in, in different ways. Supademo exports demo by demo (Copy Steps as an SOP, PDF, MP4, SCORM), but bulk workspace “Export data” is Enterprise-only, and interactivity, branching, and HTML demos do not survive export. Walnut is tighter still: demos are proprietary hosted HTML with no MP4, PDF, HTML, or Markdown export at all, only an offline interactive package, so leaving means rebuilding. Guidejar lets you export any guide as MP4, PDF, HTML, or Markdown.
Both do, Walnut more deeply. Supademo has native connectors for HubSpot, Salesforce, Marketo, Seismic, Slack, and Intercom from its Scale plan, syncing demo viewers as identified leads. Walnut goes further with an enterprise Salesforce app (deal analytics, engagement scoring, custom reports in-CRM), plus HubSpot, Marketo, Pardot, and Walnut Uncover for viewer deanonymization. If demo-to-pipeline attribution is the point, Walnut is deeper; if you want solid CRM sync at a self-serve price, Supademo covers it.
Not as a hosted, searchable article knowledge base on your own domain. Supademo can export a written SOP (Copy Steps) and put a demo gallery on a custom Showcase, but a Showcase is a demo gallery, not an article help center. Walnut is outward-facing sales tooling with no SOP or help-center product at all. Guidejar publishes the same capture as a written Scroll View SOP and hosts the whole library on a branded, searchable help center at your own domain from the Plus plan, with Ask AI answering from your docs on Business.
